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Munchkings is a British snack brand made by Great Snacks Ltd, based in Measham, Derbyshire. The brand specialises in flavoured sourdough pretzel crush: traditional sourdough pretzels, broken into bite-sized pieces, then seasoned while the pretzels are still hot so the flavour bonds to every surface rather than only coating the outside. The result is a snack with consistent flavour through every piece, not just on the curves of an intact pretzel.
Unlike most international pretzel brands, Munchkings does not use palm oil. The recipe is built around sunflower oil instead, which makes the range a sensible pick for shoppers who avoid palm oil on environmental grounds and for retailers stocking palm-oil-free shelves.
Standard pretzels are baked, sealed, sometimes salted, and bagged. Munchkings start the same way using a sourdough recipe, but the pretzels are then crushed into pieces before seasoning. The crushing is deliberate, not damage. By breaking the pretzel first and seasoning second, Munchkings coats every fracture, edge and broken surface with the flavour mix rather than only the rounded outer shell. That is why the bags taste consistent piece-to-piece, and why a single 125g bag holds noticeably more flavour intensity than a comparable bag of intact flavoured pretzels.
Most places that sell Munchkings in the UK price the 125g bag between £2 and £6. Our standard price is £1.59 and we are currently running the range at 99p per bag. The reason we can do this is structural: we run a single-warehouse operation with low overheads and we treat snacks as a margin-thin add-on for shoppers already placing an order with us, rather than the lead category. Even at our standard £1.59, you would still be paying about 73% less than the typical Amazon single-bag price.
| Where to buy Munchkings 125g | Typical UK price |
|---|---|
| NicPouches (current) | 99p |
| NicPouches (standard) | £1.59 |
| Brand site (in 9-pack volume) | £2.11 per bag (£18.99 for 9) |
| Specialist online sweet shops | £2.50 to £3.50 |
| Amazon UK (single bag) | £5.99 |
Competitor pricing is based on publicly listed UK prices at the time of writing. Always check the individual retailer for current pricing.
All three Munchkings Pretzel Crush flavours come in 125g sealed bags, all are palm oil free, vegetarian and GMO free. The split runs from full-on savoury cheese through chilli heat to a sweet-and-savoury mustard. All flavours are currently 99p per bag.
| Flavour | Profile | Best for |
|---|---|---|
| Cheddar Cheese | Sharp, mature cheddar coating with the sourdough tang underneath. The most universally crowd-pleasing flavour | Cheese fans, kids, sharing bowls and bartop snacks |
| Jalapeño Pepper | Real chilli heat, not just a flavour suggestion. Builds on the palate rather than hitting upfront | Anyone who finds standard supermarket spicy snacks too tame |
| Honey, Mustard & Onion | The classic sweet-savoury combo: honey rounding off the mustard tang, onion adding a savoury base note | Pretzel fans who want flavour complexity rather than a single note |
Most flavoured pretzel brands sold in UK supermarkets contain palm oil, usually because it has a long shelf life and a neutral taste. Munchkings uses sunflower oil instead. For shoppers who actively avoid palm oil, either because of orangutan habitat loss in Indonesia and Malaysia, or because of the saturated fat content, this is one of the only mainstream pretzel options on the UK market. The brand has stuck with the sunflower oil recipe since launch rather than switching for cost reasons.
Palm-oil-avoidant shoppers: if you read snack ingredient labels and put bags back when you spot palm oil, Munchkings is one of the few flavoured pretzel ranges in the UK that you can buy without compromise.
British brand supporters: made in Derbyshire, distributed across the UK, no transatlantic shipping involved. The brand is one of a small number of British savoury snack manufacturers competing in a category dominated by US imports.
Vegetarians: all three flavours are vegetarian. The cheddar uses real cheese rather than a meat-derived flavouring, and none of the seasoning blends contain meat extracts.
People bored of regular crisps: if your usual savoury snack is a packet of crisps, the texture difference here is the point. Sourdough crunch is denser and more chewable than a fried crisp, and the flavour holds longer in the mouth.
Anyone planning a sharing bowl: pretzel crush works in a bowl. You can mix all three flavours together, you can pair them with our Coan pork scratchings or Jack Link's beef jerky for a savoury platter, or just split a bag with a drink.
All three flavours are stocked in the standard 125g bag format at 99p per bag, currently. RRP is £1.59. Ordering one of each comes to £2.97, the cheapest way in the UK to try the full range. Build the basket past £20 across our snacks range for free UK delivery. Orders placed before our daily cut-off ship the same working day.
Munchkings are British-made sourdough pretzel crush, made by Great Snacks Ltd in Measham, Derbyshire. The pretzels are baked using a sourdough recipe, broken into bite-sized pieces, then seasoned while still hot so the flavour coats every fractured surface evenly. The range comes in three flavours, all in 125g bags: Cheddar Cheese, Jalapeño Pepper, and Honey, Mustard & Onion.
Our current price is 99p per 125g bag, against an RRP of £1.59 and a typical UK retail price of £2 to £6 depending on the seller. Amazon UK lists single bags at around £5.99, the brand's own site sells them at £18.99 for a 9-pack which works out at £2.11 per bag in volume, and specialist online sweet shops sit between £2.50 and £3.50 per bag. At 99p we are currently the cheapest UK retailer of Munchkings.
Munchkings are made in the United Kingdom, at Measham Business Centre in Swadlincote, Derbyshire. The brand is owned by Great Snacks Ltd, a British snack manufacturer. Unlike most flavoured pretzel brands sold in UK supermarkets, the product is not imported from the US or Europe.
Yes. All three Munchkings Pretzel Crush flavours are made with sunflower oil rather than palm oil, across the entire range. The brand has stuck with the palm-oil-free recipe since launch and treats it as a core part of the product positioning. This makes Munchkings one of the only mainstream UK flavoured pretzel ranges that does not contain palm oil.
All three Munchkings flavours are vegetarian and GMO free. The Cheddar Cheese flavour contains real cheese and is therefore not vegan. The Jalapeño Pepper and Honey, Mustard & Onion flavours contain dairy-derived ingredients, so neither is fully vegan. Always check the back of the individual bag for the most up-to-date allergen and dietary information.
Snyder's of Hanover is the dominant US pretzel brand and is widely available in UK supermarkets. The two are different products. Snyder's are intact pretzel pieces, often in larger sharing bags, made with palm oil. Munchkings are crushed sourdough pieces, in 125g bags, made with sunflower oil. If you want a US-style commodity pretzel at supermarket scale, Snyder's. If you want a British sourdough pretzel crush without palm oil, Munchkings. The flavour intensity is more even on Munchkings because the seasoning bonds to every fractured surface rather than only the outer shell.
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