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77 is made by Luna Corporate, a Polish manufacturer that has built one of the most ambitious flavour catalogues in the tobacco-free nicotine pouch market. While most UK nicotine pouch brands trace their roots to Sweden, 77 comes from Poland a production hub that's increasingly influential in the European market and has developed a range that takes deliberate risks with flavour that Swedish brands rarely attempt.
The brand operates across three distinct product lines, each with its own format, design language, and use case: the Core range (standard slim pouches, the broadest flavour selection), the VB Edition (slim pouches in artistically designed portrait cans, available in extended strength options), and Ghost Mini (a smaller-format mini pouch at 20mg, 24 pouches per can, designed for experienced users who want a compact, high-strength option). Understanding which range suits you is the starting point for navigating 77's catalogue.
77 spans three strength levels at NicPouches, mapped to the standard NicPouches tier system below:
| Nicotine Per Pouch | NicPouches Tier | Available In | Best For |
|---|---|---|---|
| 5.2mg | Low | Core range (selected flavours), VB Edition Arctic Mint & Berry | Beginners, casual users, lighter daytime use |
| 10.4mg | Medium | Most Core range flavours, VB Edition (most flavours) | Regular users, ex-smokers, all-day use the main 77 strength |
| 20mg | High | VB Edition Arctic Mint & Berry, Ghost Mini range | Experienced users, higher tolerance, stepping up from 10.4mg |
The majority of 77's range sits at 10.4mg this is the sweet spot where the brand's flavour range is at its fullest. The 5.2mg Low options cover the most popular flavours (Fresh Mint, Ice Mint, Watermelon Ice, Melon Mint, and the VB Edition Arctic flavours) and are a sensible starting point if you're new to nicotine pouches.
The 20mg High options are exclusive to the VB Edition Arctic flavours and the Ghost Mini sub-range. For a full guide to strength tiers across all brands, see our nicotine pouch strengths guide.
77 stocks more genuinely unusual flavours than most brands in the UK market. The table below covers every flavour available at NicPouches with taste profiles, strengths, and flavour categories to help you choose.
| Flavour | Strengths Available | Category | Taste Profile |
|---|---|---|---|
| Fresh Mint | 5.2mg · 10.4mg | Minty | Clean, light mint smooth and easy, not aggressively cool. The most beginner-friendly mint in the range. |
| Ice Mint | 5.2mg · 10.4mg | Minty | Sharper, icier version of Fresh Mint with a stronger cooling hit. Good for users who want more intensity. |
| Apple Mint | 10.4mg | Fruit / Minty | Crisp green apple with a fresh mint finish. Light and clean the mint stays supporting rather than dominating. |
| Peach & Mint | 10.4mg | Fruit / Minty | Ripe, juicy peach with a gentle mint lift. One of the sweeter fruit-mint combinations in the range. |
| Melon & Mint | 5.2mg | Fruit / Minty | Light melon sweetness with a soft mint finish. Only available at 5.2mg good choice for beginners who enjoy fruity profiles. |
| Watermelon Ice | 5.2mg · 10.4mg | Fruit / Iced | Bright watermelon with a clean cooling finish. One of the most popular in the range consistent and refreshing. |
| Strawberry | 10.4mg | Fruit | Classic sweet strawberry without ice warmer and richer than the iced fruit options. Good for users who don't want cooling. |
| Raspberry Ice | 5.2mg · 10.4mg | Fruit / Iced | Tangy, slightly tart raspberry with a cool finish. More depth than a standard raspberry the tartness comes through clearly. |
| Raspberry Vanilla | 10.4mg | Fruit / Sweet | Sweet raspberry with a smooth vanilla base. Warmer and creamier than Raspberry Ice aimed at users who prefer sweetness over cooling. |
| Black Currant Ice | 10.4mg | Fruit / Iced | Bold, dark berry with a cooling finish. Richer and more intense than standard berry flavours good for users who want a deeper fruit note. |
| Blueberry Ice | 10.4mg | Fruit / Iced | Mild, slightly sweet blueberry with a light ice finish. More subtle than the blackcurrant a gentle fruit option. |
| Grape Ice | 10.4mg | Fruit / Iced | Sweet, slightly purple-grape flavour with a cool finish. One of the few grape pouches in the UK market. |
| Pink Punch | 10.4mg | Fruit / Sweet | Mixed berry punch with a sweet, slightly tropical edge. Bright and playful closer to a soft drink profile than a straight fruit pouch. |
| Forest Fruits | 5.2mg · 10.4mg | Fruit | Mixed wild berry blend blackberry, raspberry, and redcurrant notes. Richer and more complex than single-fruit options. |
| Cola & Vanilla | 5.2mg · 10.4mg | Beverage | Classic cola with a smooth vanilla undertone. Sweeter and softer than Cola Ice closer to a vanilla cola soft drink. |
| Cola & Cherry | 5.2mg · 10.4mg | Beverage | Cola with a tart cherry layer. The cherry adds a sharper contrast to the cola base similar to cherry cola drinks. |
| Cola Ice | 10.4mg | Beverage / Iced | Standard cola profile with a cool finish. Crisper and less sweet than the Cola variants for users who want the fizz sensation. |
| Salted Caramel | 10.4mg | Sweet | Rich caramel with a subtle salt finish. One of the more dessert-like options in the range sweet but not cloying. |
| Green Tea | 10.4mg | Herbal | Light, slightly earthy green tea flavour. Subtle and clean an unusual option for users who prefer low-intensity, non-fruit profiles. |
| Black Tea | 10.4mg | Herbal | Malty, slightly tannic black tea profile. Drier and more complex than Green Tea suited to users who appreciate earthy, non-sweet flavours. |
| Rosemary | 10.4mg | Herbal | Aromatic, pine-like rosemary with a faint herbal sweetness. Completely unique in the UK nicotine pouch market nothing else tastes like it. |
| Vanilla Tobacco | 10.4mg | Tobacco-Inspired | Smooth vanilla with warm tobacco-like warmth underneath. Tobacco-free, but mimics the rich, rounded feel of traditional tobacco products. Good bridge for ex-smokers. |
77 Ice Mint 10.4mg is currently out of stock. The 5.2mg version is available.
The VB Edition range features 77's signature portrait artwork on the cans a more premium aesthetic than the core range. Flavour-wise, VB Edition adds some options not available in the Core range and extends the Arctic flavours up to 20mg High strength.
| Flavour | Strengths Available | Category | Taste Profile |
|---|---|---|---|
| VB Edition Arctic Mint | 5.2mg · 10.4mg · 20mg | Minty | Intense Arctic-style mint with a powerful cooling hit. The only 77 mint available at 20mg High for users who want maximum menthol strength. |
| VB Edition Arctic Berry | 5.2mg · 10.4mg · 20mg | Fruit / Iced | Mixed Arctic berry with a strong cooling effect. Bold fruit and intense ice available at all three strengths including 20mg High. |
| VB Edition Bergamot | 10.4mg | Herbal / Citrus | Earl Grey-style bergamot floral, slightly citrusy, and distinctly aromatic. Similar territory to the tea flavours but more fragrant. Unusual and distinctive. |
Ghost Mini is 77's mini-format sub-range smaller pouches for a more discreet fit, with 24 pouches per can rather than the standard 20. All Ghost Mini products are 20mg (High tier). This is 77's highest-strength option at NicPouches.
| Flavour | Strength | Pouches Per Can | Taste Profile |
|---|---|---|---|
| Ghost Original Mini | 20mg | 24 | Clean, neutral mint base with a smooth nicotine delivery. The "original" flavour simple, reliable, and designed to let the nicotine experience take centre stage. |
| Ghost Mini Mango | 20mg | 24 | Tropical mango in a mini format. Sweet and fruity at 20mg for users who want strong nicotine with a softer flavour profile. |
Two things set 77 apart from most brands stocked in the UK. The first is range depth. With over 25 flavours across three sub-ranges, 77 covers categories that most brands ignore entirely: tea (Green Tea, Black Tea), aromatic herbs (Rosemary, Bergamot), tobacco-inspired (Vanilla Tobacco), and a full cola category with three distinct variants. If you've worked through the standard mint and fruit options from other brands and want something genuinely different, 77 is where to look.
The second is format variety. Most brands offer one pouch format. 77 offers three: the standard slim (Core and VB Edition) and the Ghost Mini a smaller, more discreet pouch with 24 per can at 20mg. For users who find slim pouches too large or want a more discreet fit without giving up nicotine strength, Ghost Mini fills a gap that few other brands address in the UK.
77's range breaks down into six clear territory types. The mint and cooling range (Fresh Mint, Ice Mint, Apple Mint, Peach Mint, Melon Mint, Arctic Mint, Arctic Berry) covers every mint preference from light and smooth to intensely icy. The fruit range (Watermelon Ice, Strawberry, Raspberry Ice, Raspberry Vanilla, Blackcurrant Ice, Blueberry Ice, Grape Ice, Forest Fruits, Pink Punch) is the deepest category and covers berries, tropical, and stone fruits. The cola and beverage range (Cola Ice, Cola Vanilla, Cola Cherry) is one of the more developed cola ranges in the UK market.
The sweet category (Salted Caramel) is smaller but covers a distinctly dessert profile. The herbal and tea range (Green Tea, Black Tea, Rosemary, Bergamot) is where 77 really stands apart this is territory no other brand at NicPouches covers. And the tobacco-inspired category (Vanilla Tobacco) makes 77 useful for ex-smokers who want a bridge rather than a complete flavour departure. For a full flavour guide across all brands, visit our nicotine pouch flavours guide.
77 suits three types of user well. First, regular pouch users who want more flavour variety than brands like ZYN or Nordic Spirit offer 77's breadth at 10.4mg Medium is unmatched in the UK market. Second, ex-smokers and ex-vapers who want familiar-feeling profiles: the Cola variants, Vanilla Tobacco, and tea-inspired flavours translate from cigarette and e-liquid preferences in a way that standard mint pouches don't.
Third, experienced users looking for a compact, high-strength mini pouch Ghost Mini at 20mg High with 24 pouches per can is one of the better-value strong options available. For users who need even higher strength, Pablo and Killa go higher. For users who want a broader fruit range at a similar strength to 77's core, FUMi is a good alternative.
All 77 Nicotine Pouches at NicPouches are dispatched same day when ordered before 6pm, with free delivery on orders over £20. Single cans from £3.19 or mix any 77 flavours with any other brand across the NicPouches range.
Not sure where to start with the range? Fresh Mint and Watermelon Ice are the safe entry points. For something genuinely different, Rosemary or Black Tea are worth trying if you want a flavour you won't find anywhere else in the UK market. Every purchase earns Nic Points towards future orders.
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