Beverage Inspired
Candy & Sweet
Citrus
Exotic
Fruit
Herbal & Spice
Minty & Cool
10.4mgp/pouch
- Free Fast Delivery for Orders Over £20 (T&Cs Apply)
- Order by 6:30pm for Same Day Dispatch
- Bulk Buy Discount | Save up to 30%
About 77 nicotine pouches 77 is made by Luna Corporate, a Polish manufacturer that has built one of the most ambitious flavour catalogues in the tobacco-free pouch market. Most UK pouch brands trace their roots to Sweden, but 77 comes from Poland, launched in 2021, and its flavour line deliberately takes risks that Swedish brands rarely attempt. The nicotine used...
77 is made by Luna Corporate, a Polish manufacturer that has built one of the most ambitious flavour catalogues in the tobacco-free pouch market. Most UK pouch brands trace their roots to Sweden, but 77 comes from Poland, launched in 2021, and its flavour line deliberately takes risks that Swedish brands rarely attempt. The nicotine used in all 77 products is pharmaceutical grade and the flavours are food-grade. They are sold in three distinct lines, each with its own format and use case: the Core range (slim pouches in regular size with the largest selection of flavours), the VB Edition (slim pouches in artistically designed portrait-style tins, with extended strength options), and the Ghost Mini (a smaller 20mg pouch in a 24-pouch can, for experienced users who want a compact, high-strength option).
No. 77 is a tobacco-free nicotine pouch, not snus. People search for "77 snus" because you use it the same way, tucking it under your upper lip, but there is no tobacco leaf in it. Each pouch uses a plant-fibre base with nicotine and flavourings instead, which is why it is often called white snus. See our full range of snus and white snus for more.
Here is how they relate to the NicPouches tier system. 77 spans three strength levels.
| Nicotine | NicPouches tier | Found in | Best for |
|---|---|---|---|
| 5.2mg | Low | Selected Core flavours, VB Edition Arctic Mint and Berry | Beginners, casual users, lighter daytime use |
| 10.4mg | Medium | Most Core flavours and VB Edition, the main 77 strength | Regular users, ex-smokers, all-day use |
| 20mg | High | VB Edition Arctic flavours and the whole Ghost Mini range | Experienced users with a higher tolerance |
Most of the range sits at 10.4mg, the sweet spot where 77's flavour selection is fullest. The 5.2mg options cover popular flavours like Fresh Mint, Watermelon Ice and the VB Arctic pair, and are the sensible starting point if you are new. The 20mg options are the VB Arctic flavours and the Ghost Mini sub-range. For how the tiers compare across brands, see our nicotine pouch strength guide, or browse our low and medium strength ranges.
Overall, 77's three lines offer more genuinely unusual flavours than almost any other brand in the UK. Each flavour is available in various strengths, with tasting notes.
| Flavour | Strengths | Category | Taste |
|---|---|---|---|
| Fresh Mint | 5.2mg, 10.4mg | Mint | Clean, light mint, smooth rather than aggressively cool, the most beginner-friendly mint |
| Ice Mint | 5.2mg, 10.4mg | Mint | Sharper, icier Fresh Mint with a stronger cooling hit |
| Apple Mint | 10.4mg | Fruit and Mint | Crisp green apple with a light mint finish that stays in the background |
| Peach & Mint | 10.4mg | Fruit and Mint | Ripe, juicy peach with a gentle mint lift, one of the sweeter fruit-mints |
| Melon & Mint | 5.2mg | Fruit and Mint | Light melon sweetness with a soft mint finish, a good low-strength fruity option |
| Watermelon Ice | 5.2mg, 10.4mg | Fruit and Ice | Bright watermelon with a clean cooling finish, one of the most popular in the range |
| Strawberry | 10.4mg | Fruit | Classic sweet strawberry with no ice, warmer and richer than the iced fruits |
| Raspberry Ice | 5.2mg, 10.4mg | Fruit and Ice | Tangy, slightly tart raspberry with a cool finish and real depth |
| Raspberry Vanilla | 10.4mg | Fruit and Sweet | Sweet raspberry over a smooth vanilla base, warmer and creamier than Raspberry Ice |
| Black Currant Ice | 10.4mg | Fruit and Ice | Bold, dark berry with a cooling finish, one of the top-rated 77 flavours |
| Blueberry Ice | 10.4mg | Fruit and Ice | Mild, gently sweet blueberry with a light ice finish, a subtler fruit option |
| Grape Ice | 10.4mg | Fruit and Ice | Sweet grape with a cool finish, one of the few grape pouches in the UK |
| Pink Punch | 10.4mg | Fruit and Sweet | Mixed berry punch with a sweet, slightly tropical edge, close to a soft drink |
| Forest Fruits | 5.2mg, 10.4mg | Fruit | Wild berry blend of blackberry, raspberry and redcurrant, rich and complex |
| Cola & Vanilla | 5.2mg, 10.4mg | Beverage | Classic cola with a smooth vanilla undertone, like a vanilla cola soft drink |
| Cola & Cherry | 5.2mg, 10.4mg | Beverage | Cola with a tart cherry layer, one of the top-rated flavours in the range |
| Cola Ice | 10.4mg | Beverage and Ice | Standard cola with a cool finish, crisper and less sweet than the other colas |
| Salted Caramel | 10.4mg | Sweet | Rich caramel with a subtle salt finish, one of the more dessert-like pouches |
| Green Tea | 10.4mg | Herbal | Light, slightly earthy green tea, clean and unusual for a non-fruit profile |
| Black Tea | 10.4mg | Herbal | Malty, slightly tannic black tea, drier and more complex than Green Tea |
| Rosemary | 10.4mg | Herbal | Aromatic, pine-like rosemary with a faint herbal sweetness, unique in the UK market |
| Vanilla Tobacco | 10.4mg | Tobacco-inspired | Smooth vanilla with a warm, tobacco-like base, tobacco-free but a good bridge for ex-smokers |
The VB Edition carries 77's signature portrait artwork and a more premium look, and it extends the Arctic flavours up to 20mg.
| Flavour | Strengths | Category | Taste |
|---|---|---|---|
| Arctic Mint | 5.2mg, 10.4mg, 20mg | Mint | Intense Arctic mint with a powerful cooling hit, the only 77 mint at 20mg |
| Arctic Berry | 5.2mg, 10.4mg, 20mg | Fruit and Ice | Mixed Arctic berry with a strong cooling effect, bold fruit at all three strengths |
| Bergamot | 10.4mg | Herbal and Citrus | Earl Grey-style bergamot, floral, slightly citrusy and distinctly aromatic |
Ghost Mini is 77's mini format, smaller pouches for a more discreet fit with 24 per can, all at 20mg. These are 77 at its strongest.
| Flavour | Strength | Per can | Taste |
|---|---|---|---|
| Ghost Original Mini | 20mg | 24 | Clean, neutral mint base with smooth delivery, built to let the strength take centre stage |
| Ghost Mini Mango | 20mg | 24 | Tropical mango in a mini format, sweet and fruity at a strong 20mg |
| Ghost Mini Cola Ice | 20mg | 24 | Cool cola in the mini format, the drink-inspired option at full 20mg strength |
| VB Edition Mini Extra Strong | 20mg | 24 | VB Edition in a compact mini pouch, an extra strong, discreet high-strength option |
For how 77's flavours compare across every brand we stock, see our nicotine pouch flavours guide.
77 stands out in two ways. First is range depth. With more than 25 flavours across three lines, it covers categories most brands ignore: tea, with Green Tea and Black Tea; aromatic herbs, with Rosemary and Bergamot; a tobacco-inspired option in Vanilla Tobacco; and a full cola range with three variants. If you have worked through the usual mint and fruit options elsewhere and want something genuinely different, 77 is where to look, and its cola and berry flavours in particular are consistently well-rated. Second is format variety. Most brands offer one pouch format; 77 offers the standard slim plus the Ghost Mini, a smaller, discreet pouch with 24 per can at 20mg, filling a gap few UK brands cover.
77 suits three kinds of user. First, regular users who want more variety than ZYN or Nordic Spirit offer, its breadth at 10.4mg is hard to match. Second, ex-smokers and ex-vapers who want familiar profiles: the cola variants, Vanilla Tobacco and the tea flavours translate from cigarette and e-liquid habits in a way plain mint does not. Third, experienced users after a compact, high-strength option, the 20mg Ghost Mini with 24 per can is one of the better-value strong minis around. If you need more strength again, Pablo and Killa go higher, and for a broad fruit range at a similar strength, FUMi is a good alternative.
Prices start from £3.19 a can, with single cans at £4.29 and bulk discounts on larger orders. You can mix any 77 flavours and strengths with any other brand in the range too. Not sure where to start? Fresh Mint and Watermelon Ice are safe entry choices, the Cola range is a genuine highlight, and for something you will not find anywhere else try Rosemary or Black Tea. Prefer to sample a few? Add them to our mix and match bundles. Order by 6:30pm on weekdays for same-day dispatch, get free UK delivery over £20, and earn Nic Points on every 77 order. Nicotine pouches are sold to adults aged 18 and over only. Nicotine is addictive.
Your discount code will be emailed to you
One time offer and applicable to all new registered users
