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The FUMi series is made by Helix Sweden, a company in Odeshog that specialises in flavour development. They launched in 2021 with the simple objective of making nicotine pouches more interesting. Rather than the usual mint and berry offerings, FUMi's flavour team sought out the odd and unusual, the warmer spice, the exotic heat, the savoury-sweet pairings, and built a following of people who wanted something genuinely different. Every FUMi pouch is a slim white pouch that sits discreetly under the lip, delivers its nicotine and flavour for up to 45 minutes, and is tobacco-free. Each can contains 20 pouches, and the colour of the cans is matched to the flavour, so anyone in a hurry can find what they need at a glance.
No, FUMi is a tobacco-free nicotine pouch, not snus. People search for "FUMi snus" because it is used in the same way, under the upper lip, but it contains no tobacco, only nicotine and natural flavours. The tobacco-free version is on this page. Also check out our snus and white snus range.
FUMi shows its strength with a row of dots on each can, so you can read it at a glance without going to the fine print. There are three grades in the regular range, and some flavours also come in a stronger 15mg version for the really seasoned users.
| Dots | Tier | Nicotine | Best for |
|---|---|---|---|
| 3 dots | Regular | 4mg | Beginners, casual users, all-day low-level use |
| 4 dots | Strong | 8mg | Regular pouch users and ex-smokers |
| 5 dots | Extra Strong | 11mg | Experienced users wanting more intensity |
| Higher tier | 15mg | 15mg | Experienced users, on select flavours only |
If you are new to FUMi, start with a 4mg pouch, the flavours are strong enough that you do not need a high strength to get a strong taste, then increase it once you are comfortable. For how FUMi compares to other brands, see our nicotine pouch strength guide.
FUMi goes where you will not find VELO, ZYN or Nordic Spirit. The range consists of familiar fruits, mints, and the brand's well-known salty and spicy combinations. Open any flavour for its available strengths and a summary of the tasting notes.
| Flavour | Taste | Strengths | Category |
|---|---|---|---|
| Salty Violet | Floral violet with a savoury salt edge, unusual and perfectly balanced | 8mg | Floral and Salt |
| Salty Raspberry | Ripe raspberry with a gentle hit of salt, oddly moreish | 8mg | Fruit and Salt |
| Fiery Mango | Sweet tropical mango with a building wave of chilli heat | 8mg | Fruit and Heat |
| Fiery Lime | Zesty lime with a warm chilli kick | 8mg, 15mg | Fruit and Heat |
| Fiery Peach | Juicy peach with a spiced, warming finish | 8mg, 15mg | Fruit and Heat |
| Fiery Mint | Cool mint with an unexpected warm heat | 8mg, 15mg | Mint and Heat |
| Dark Spice | Warming, earthy spice with a woody finish | 4mg, 8mg | Spice |
| Prickly Pear | Sweet, mellow cactus fruit, soft and slightly tropical | 8mg | Fruit |
| Strawberry | Sweet, tart strawberry, one of FUMi's most approachable flavours | 4mg, 8mg | Fruit |
| Green Apple | Crisp, slightly sour green apple, bright without being sharp | 8mg | Fruit |
| Blackcurrant | Deep, tart blackcurrant with no artificial sweetness | 4mg, 8mg | Fruit |
| Chilled Cherry | Ripe cherry with a cool, refreshing finish | 4mg, 8mg | Fruit and Mint |
| Watermelon Mint | Light, juicy watermelon with a cool mint finish | 4mg, 8mg | Fruit and Mint |
| Minty Blueberry | Sweet blueberry lifted by a fresh mint edge | 8mg | Fruit and Mint |
| Spearmint | Soft, sweet spearmint, a clean everyday mint | 8mg, 11mg, 15mg | Mint |
| Freezy Mint | Sharp, icy peppermint with an intense cooling afterbite | 4mg, 11mg, 15mg | Mint |
FUMi also does a Mini format at 4mg, in Strawberry, Spearmint, Watermelon Mint and Freezy Mint, for a smaller, lighter pouch. For how FUMi's flavours compare across every brand we stock, see our nicotine pouch flavours guide.
Most brands stick to menthol, mint and familiar fruit flavours; FUMi deliberately ventures out. Its salty-sweet combinations, Salty Violet and Salty Raspberry, are true UK favourites, having pulled off a savoury-sweet contrast that no one else could match. The Fiery range and Dark Spice do the same from the spice angle, offering warm and complex flavours that have changed the experience of a pouch. The dot system is another great asset; it reveals the strength of each can at a glance, which is handy if you have to pick one up in a hurry from a pile of boxes.
If you have gone through the mainstream brands and want a new flavour, FUMi is the right choice. If you are on VELO, ZYN or Nordic Spirit and you feel limited, FUMi is the next step. The 4mg Regular pouches also make it a strong beginner option, since the low nicotine content lets you focus on the flavour rather than the hit. FUMi now reaches 15mg on select flavours too, so stronger users are covered, but if you want something stronger, look at Pablo or Killa instead.
People ask about FUMi versus VELO a lot, since both are slim, tobacco-free Swedish brands in the same price bracket. The difference is straightforward. VELO is the mainstream choice: familiar fruit and mint flavours, widely available, in strengths from about 4mg to 10mg. FUMi is the specialist choice: deliberately unusual flavours, now from 4mg up to 15mg, aimed at people who put taste first. If you want consistency and familiarity, go VELO. If you want to be surprised, go FUMi. Plenty of people keep both and switch by occasion.
Prices start from £0.99 a can on selected FUMi flavours, with single cans at £4.49 and bulk discounts on 5, 10, and 20 cans. You can mix any FUMi flavours and strengths with any other brand in the range too. Looking for a starting point? The Ultimate Fruit Mix Bundle and the Fruity Fusion Bundle let you try several flavours before committing to full cans, or browse all our mix and match bundles. Order by 6:30pm on weekdays for same-day dispatch, get free UK delivery over £20, and earn Nic Points on every FUMi order. Nicotine pouches are sold to adults aged 18 and over only. Nicotine is addictive.
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