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FUMI
Ultimate Fruit Mix Bundle (20-Pack)
4 x FUMI Tangy Strawberry (8mg)
4 x FUMI Tangy Apple (8mg)
4 x FUMI Fiery Mango (8mg)
4 x FUMI Minty Blueberry (8mg)
4 x FUMI Prickly Pear (8mg)
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FUMI
Fruity Fusion Bundle (5-Pack)
1 x FUMI Tangy Strawberry (8mg)
1 x FUMI Tangy Apple (8mg)
1 x FUMI Fiery Mango (8mg)
1 x FUMI Minty Blueberry (8mg)
1 x FUMI Prickly Pear (8mg)
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FUMI
Tangy Strawberry 8mg (3-Pack)
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FUMi is made by Helix Sweden, a Swedish manufacturer with a focus on flavour innovation. Launched in 2021 and based in Ödeshög, Sweden, the brand was created with a clear brief: make nicotine pouches interesting. Rather than offering the same mint-and-berry combinations as every other brand, FUMi's flavour team actively developed unusual combinations warming spice, tropical heat, savoury-sweet salt pairings that have built the brand a dedicated following among pouch users looking for something genuinely different.
All FUMi pouches are slim format, all-white, and tobacco-free. They sit discreetly and comfortably under the upper lip and release nicotine and flavour for up to 45 minutes. Each can contains 20 pouches. FUMi recently refreshed its packaging from the original black-and-white design to a colour-coded system where each can's colour matches its flavour — making it easier to grab the right one at a glance.
FUMi Nicotine Pouches use a dot system on each can to signal strength clearly — no need to read small print. Here's how it works across the three strength tiers available at NicPouches:
| Dots | Strength Name | Nicotine Per Pouch | Best For |
|---|---|---|---|
| ● ● ● | Regular | 4mg | Beginners, casual users, or all-day low-level use |
| ● ● ● ● | Strong | 8mg | Regular pouch users, ex-smokers, moderate nicotine needs |
| ● ● ● ● ● | Extra Strong | 11mg | Experienced users wanting maximum FUMi intensity (Freezy Mint only) |
Most FUMi flavours are available in both Regular (4mg) and Strong (8mg). Freezy Mint is the only flavour available in Extra Strong (11mg). If you're new to FUMi, start with 4mg — the flavours are bold enough that you don't need high nicotine to get a strong sensory experience. Move up to 8mg once you're comfortable. For a full comparison of strength levels across all brands, see our nicotine pouch strengths guide.
Every FUMi flavour is designed to stand apart from what you'd find from VELO, ZYN, or Nordic Spirit. Here's exactly what to expect from each one stocked at NicPouches:
| Flavour | Taste Profile | Strengths | Flavour Category |
|---|---|---|---|
| Zingy Ginger | Warming, earthy ginger with a woody spice finish. Not sharp or synthetic — genuinely tastes like fresh ginger root. | 4mg · 8mg | Herbal & Spice |
| Fiery Mango | Sweet tropical mango with a wave of chilli heat that builds. Sweet-spicy combination that's unique in the UK pouch market. | 8mg | Fruit + Heat |
| Tangy Strawberry | Sweet, tart strawberry — familiar and refreshing. One of FUMi's most approachable flavours for those trying the brand for the first time. | 4mg · 8mg | Fruit |
| Tangy Apple | Crisp, slightly sour green apple — bright and sharp without being overwhelming. Long-lasting flavour release. | 8mg | Fruit |
| Salty Raspberry | Juicy ripe raspberry offset by a gentle hit of salt — the contrast is oddly addictive and far more complex than a standard raspberry pouch. | 4mg · 8mg | Fruit + Salt |
| Salty Violet | Delicate floral violet balanced with a savoury salt edge. Sweet and savoury in one pouch — unusual, perfectly balanced, and genuinely unlike anything else. | 4mg · 8mg | Floral + Salt |
| Blackcurrant | Deep, slightly tart blackcurrant — richer and more intense than berry flavours from other brands. No artificial sweetness. | 8mg | Fruit |
| Watermelon Mint | Light, juicy watermelon with a cool mint finish. A refreshing crossover between FUMi's fruit and mint ranges. | 8mg | Fruit + Mint |
| Spearmint | Soft, sweet spearmint — gentler and less intense than peppermint or menthol options. A clean, easy everyday flavour. | 8mg | Mint |
| Freezy Mint | Sharp, icy peppermint with an intense cooling afterbite. The only FUMi flavour available at 11mg Extra Strong — the hardest-hitting option in the range. | 4mg · 11mg | Mint |
Most nicotine pouch brands play it safe with mint, menthol, and familiar fruits. FUMi deliberately goes elsewhere. The salty flavour pairings Salty Violet and Salty Raspberry have become genuinely iconic in the UK market because nobody else has executed that savoury-sweet contrast at this quality level. Zingy Ginger and Fiery Mango address the same creative gap from the spice angle: warming, complex profiles that change the texture of what a nicotine pouch session feels like.
The other thing that sets FUMi apart is the dot strength system. While most brands rely on vague descriptor words or colour coding that varies by product, FUMi's three-dot to five-dot system means you can identify your strength at a glance without reading the label, useful when you're buying blind online or choosing quickly from a drawer.
FUMi covers four distinct flavour territories: herbal and spice (Zingy Ginger, Fiery Mango), salty innovations (Salty Raspberry, Salty Violet), familiar fruits (Tangy Strawberry, Tangy Apple, Blackcurrant), and mint (Spearmint, Freezy Mint, Watermelon Mint). If you want to explore how FUMi's flavour range compares across all the other brands at NicPouches, visit our nicotine pouch flavours guide — FUMi consistently tops the list for genuinely unexpected flavour experiences.
FUMi Nicotine Pouches are the right choice if you've worked through the mainstream brands and want more variety. If you're currently on VELO, ZYN, or Nordic Spirit and the flavour range feels limited, FUMi is the natural next step. The 4mg Regular versions also make FUMi a strong beginner option, the light nicotine level means the unusual flavours don't arrive alongside an overwhelming nicotine hit, so you can actually focus on what you're tasting. For experienced high-strength users after 12mg and above, FUMi isn't the right fit, look at Pablo or Killa instead. But if strength is secondary to flavour experience, FUMi at 8mg delivers consistently.
The "fumi vs velo" question comes up regularly because both are slim-format Swedish brands in the same price bracket. The difference is straightforward: VELO is the mainstream choice, familiar fruit and mint flavours, widely available everywhere, 9mg to 20mg strength range. FUMi is the specialist choice — deliberately unusual flavours, max 11mg, made for users who prioritise taste over strength. If you want consistency and familiarity, VELO. If you want to be surprised, FUMi. Many users keep both and alternate by occasion.
All FUMi pouches at NicPouches are dispatched same day when ordered before 6pm, with free delivery on orders over £20. From £3.19 per can, with bulk discounts when you buy 5, 10, or 20 cans mix any FUMi flavours and strengths with any other brand in the range. Not sure where to start? The FUMi Ultimate Fruit Mix Bundle and the FUMi Mixed Flavours 3-Pack let you try multiple flavours before committing to a full can. Every order earns Nic Points towards future purchases.
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