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IVG (I Vape Great) is a British vaping brand known for its award-winning e-liquid flavours. In 2024 they launched a range of tobacco-free nicotine pouches, bringing their signature fruity and sweet flavour profiles into pouch format. The range comes in six flavours, Mango, Cola, Strawberry, Bubblegum, Spearmint, and Ice Mint, in 15mg and 20mg strengths, with 20 slim pouches per can.
IVG nicotine pouches were particularly popular with vapers switching to pouches, thanks to the familiar flavour profiles. While we don't currently stock IVG pouches, the alternatives below match closely on flavour range, strength, and format.
IVG pouches sit in the mid-to-high strength category (15mg–20mg) with a strong emphasis on fruity and sweet flavours. Here's how our closest alternatives compare:
| Brand | Strengths | Flavour focus | Best for | From |
|---|---|---|---|---|
| FUMi | 8mg–20mg | Fruity & exotic (Mango, Strawberry, Ginger, Raspberry) | Closest match to IVG's fruity range | £3.19 |
| VELO | 4mg–17mg | Fruit, mint & berry (Ruby Berry, Tropical Mango, Strawberry Ice) | Familiar fruity flavours, well-known brand | £3.19 |
| Killa | 16mg–33mg | Fruity, candy & cola (Cherry Cola, Strawberry Watermelon) | Stronger hit with bold fruit flavours | £3.19 |
| ZYN | 1.5mg–13.5mg | Citrus, berry & mint | Stepping down in strength from IVG 20mg | £2.49 |
FUMi is the closest brand we stock to IVG's flavour-first approach. FUMi Fiery Mango Strong delivers a punchy tropical mango flavour at a similar strength to IVG's 20mg option. FUMi also offers Tangy Strawberry, Zingy Ginger, and Salty Raspberry — a creative, fruit-forward range that suits anyone who loved IVG's sweeter profiles. Available in 8mg and 20mg strengths.
Killa is the go-to brand for bold, candy-inspired flavours at higher strengths. Killa Cherry Cola is a direct match for IVG Cola fans, while Killa Strawberry Watermelon suits anyone who preferred IVG's sweeter options. Killa runs stronger than IVG (from 16mg upwards), so it's a good step up if you found IVG 20mg satisfying but want more intensity.
VELO covers mint thoroughly — Spearmint, Peppermint, and Crispy Peppermint are all in the range, alongside a wide selection of fruity options. VELO sits in a similar strength range to IVG (4mg–17mg) making it a natural like-for-like swap for IVG users who want a reputable, widely available brand.
If you found IVG 15mg a touch strong or you're newer to pouches, ZYN is the ideal step down. Starting from just 1.5mg and going up to 13.5mg, ZYN is the UK's best-selling beginner-friendly brand and is available from £2.49 per can.
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