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ZYN nicotine pouches are tobacco-free oral pouches from Swedish Match, the maker now owned by Philip Morris International. You tuck one under your top lip for a slow, steady release of nicotine, with no smoke, no vapour and no tobacco leaf. ZYN comes in two formats, Mini and Slim, across a range of nicotine strengths and clean, well-made flavours like Cool Mint, Citrus and Spearmint. Shop the full ZYN range below. All nicotine pouches are sold to adults aged 18 and over only.
If you are new to pouches, or moving across from smoking or vaping, the strength and format guides further down explain which ZYN to pick. If you already know what you want, use the filters above to sort by flavour and strength.
ZYN is a white, tobacco-free nicotine pouch. Each pouch holds pharmaceutical-grade nicotine salt, plant-based fibre, water, flavouring and sweetener, with no tobacco leaf at all. That is the main difference between ZYN and traditional snus: snus contains ground tobacco, while ZYN does not. You place the pouch between your gum and upper lip, leave it there, and the nicotine is absorbed through the lining of your mouth. There is nothing to light, charge or refill, and it is completely discreet.
ZYN is made by Swedish Match, a Swedish company with more than a century of experience in oral nicotine. That heritage is part of why ZYN is one of the most trusted pouch brands in the UK and worldwide.
Like other nicotine pouches, ZYN is a tobacco-free way for adult smokers to take nicotine. Action on Smoking and Health (ASH) says nicotine pouches are likely to be less harmful than smoking for adults who switch completely, though they are not risk-free and more research is still needed. ZYN is not for non-smokers, under-18s or people who are pregnant.
ZYN keeps a tighter flavour range than some brands, but the ones they make are clean and true to taste. Popular ZYN flavours include:
| Flavour | Taste profile |
|---|---|
| Black Cherry | Dark, sweet black cherry |
| Blackcurrant | Tangy, ripe blackcurrant |
| Citrus | Bright, zesty citrus |
| Coffee | Smooth roasted coffee |
| Red Berry Fizz | Fizzy mixed red berries |
| Red Fruit | A sweet red-fruit blend |
| Flavour | Taste profile |
|---|---|
| Apple Mint | Crisp apple with cool mint |
| Blueberry Frost | Sweet blueberry with an icy frost |
| Blueberry Mint | Sweet blueberry with cool mint |
| Cool Mint | Crisp, cool peppermint |
| Guava Spice | Tropical guava with a spiced edge |
| Icy Blackcurrant | Tangy blackcurrant with strong ice |
| Icy Mint | Cold, crisp mint |
| Menthol Ice | Intense icy menthol |
| Spearmint | Smooth, sweet spearmint |
Mint flavours are the most popular by far, but the fruit and coffee options give you plenty to rotate through. Check each product page for the strengths a flavour is available in.
ZYN comes in two pouch sizes. The format changes the feel in your lip more than the flavour, so it is worth knowing the difference before you buy.
| ZYN Mini | ZYN Slim | |
|---|---|---|
| Size | Small, very discreet | Longer, slim format |
| Feel | Sits neatly, barely noticeable | A fuller fit under the lip |
| Strengths | Lower to medium (around 1.5mg to 6mg) | Strong to extra-strong (around 9mg to 16.5mg) |
| Best for | Beginners and discreet daytime use | Heavier or experienced users |
If you are just starting, a ZYN Mini in a lower strength is the easy first step. If you want a stronger, longer-lasting hit, go for a Slim.
ZYN runs from around 1.5mg up to 16.5mg of nicotine per pouch in the UK, so there is an option whether you want something gentle or strong. As a rough guide:
If you are not sure, start lower and work up. You can always move to a stronger pouch, but starting too strong can feel harsh. For more detail, see our nicotine pouch strengths guide, or browse all our strong nicotine pouches.
Using ZYN is simple. Take one pouch and place it between your gum and upper lip. Leave it there, you do not chew or swallow it. You will usually feel a light tingle as the nicotine starts to release, which settles after a minute or two. Keep the pouch in for up to around 30 to 60 minutes, then remove it and dispose of it responsibly. Most people use one pouch at a time. Start with one and see how it suits you before using more.
ZYN and VELO are two of the biggest tobacco-free pouch brands in the UK, and people often choose between them. The short version: both are quality pouches, the differences come down to flavour range, pouch feel and strength options. For a full breakdown of flavour, strength, format and price, read our guide on VELO vs ZYN.
Shop the full ZYN range above with mix and match bundle savings, fast UK delivery, and every flavour and strength in stock. Nicotine pouches are sold to adults aged 18 and over only. Nicotine is addictive, and pouches are intended for existing adult smokers and nicotine users, not for non-users, under-18s or anyone who is pregnant.
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