XQS is a Swedish brand of tobacco-free nicotine pouches, founded in 2006 one of the original tobacco-free nicotine pouch brands in the world. The name stands for "Excuses", referring to the idea that there's no longer any excuse to keep using tobacco. XQS is now part of the Scandinavian Tobacco Group and has a wide range of 11+ flavours available in the UK, primarily in the 8mg Strong tier.

What strengths do XQS Nicotine Pouches come in?

XQS nicotine pouches are available in 4mg (Low tier) and 8mg (Medium tier) at NicPouches. Most XQS products stocked here are 8mg, which sits in the Medium strength category delivering a clear, satisfying nicotine hit that suits regular pouch users and those switching from smoking or vaping. The 4mg Low option is better suited to beginners or users who prefer a gentler experience.

What flavours does XQS come in?

XQS Nicotine Pouches at NicPouches are available in Fizzy Peach, Cola Lime, Watermelon Blizz, Citrus Cooling, Blueberry Mint, Tropical, Black Cherry, Raspberry Blackcurrant, Strawberry Kiwi, Berrynana Twist, and Arctic Freeze. The range spans fruit, tropical, beverage-inspired, fruit-cooling, and mint categories with new flavours added throughout 2025.

Is XQS good for beginners?

XQS at 8mg Strong is a reasonable starting point if you're already comfortable with nicotine for example, coming from vaping or light smoking. If you've never used nicotine pouches before, the 8mg may feel strong initially. In that case, start with a lighter brand at 4mg to get used to the format, then move to XQS once you're comfortable. Tropical and Strawberry Kiwi are good first flavours as they're familiar, pleasant profiles.

Is XQS snus tobacco-free?

Yes! Despite sometimes being called XQS Snus, the entire XQS range is completely tobacco-free. The pouches contain purified nicotine, plant-based cellulose fibres, and food-grade flavourings no tobacco of any kind. They produce no smoke, no vapour, and no odour, and leave no staining.

How does XQS compare to ZYN?

Both XQS and ZYN are slim-format Swedish tobacco-free nicotine pouches at similar strength levels, but they differ in flavour range. ZYN offers a smaller, more consistent selection focused on mint and simple fruits. XQS has a much broader fruit and drink-inspired range Fizzy Peach, Cola Lime, Tropical, Berrynana Twist flavours ZYN doesn't offer. If you want variety and enjoy fruity options, XQS is the better fit. If you want a reliable, familiar everyday pouch in a well-known flavour, ZYN wins on consistency.

Which XQS flavour should I try first?

For a safe, crowd-pleasing starting point, Tropical or Blueberry Mint both are consistently well-reviewed and showcase XQS's balance of flavour and clean nicotine delivery. If you want to try XQS's newer drink-inspired range, Fizzy Peach is the standout sweet, fruity, and surprisingly fresh. For the broadest introduction, the XQS Mixed Flavour Bundle (10-Pack) gives you five flavours across the range in one order.

XQS Nicotine Pouches | Buy XQS Snus

About XQS Nicotine Pouches

XQS was founded in 2006 in Sweden making it one of the first tobacco-free nicotine pouch brands in the world, predating most of the brands that dominate the UK market today. The name XQS stands for "Excuses" the idea being that there's no longer any excuse to keep smoking when a cleaner, more interesting nicotine experience exists.

Today XQS is part of the Scandinavian Tobacco Group (STG) and is manufactured by XQS International, continuing to expand its UK range with new flavours launched throughout 2025 including Fizzy Peach, Cola Lime, Raspberry Blackcurrant, Strawberry Kiwi, and Berrynana Twist.

Every XQS pouch is slim format, all-white, and tobacco-free. Each can contains 20 pouches. XQS uses recyclable packaging and has built recycling into its design philosophy since early in the brand's history. Pouches deliver nicotine and flavour for 30–40 minutes with no smoke, no vapour, and no staining.

XQS Nicotine Pouches Strengths

XQS uses its own strength labels on the can here's how those map to the NicPouches tier system so you know exactly where each product sits:

XQS Label (on can)	Nicotine Per Pouch	NicPouches Tier	Best For
Normal	4mg	Low	Beginners, casual users, reducing nicotine intake
Strong	8mg	Medium	Regular pouch users, ex-smokers, everyday use most XQS at NicPouches

Most XQS flavours stocked at NicPouches are 8mg labelled "Strong" on the can but sitting in the Medium tier here. It's the sweet spot for regular users and those switching from smoking or vaping. For a full breakdown of how all strength tiers work, visit our nicotine pouch strengths guide.

XQS Nicotine Pouches Full Flavour Guide

XQS has one of the most fruit-forward flavour ranges in the UK market. Here's exactly what to expect from each flavour stocked at NicPouches:

Flavour	Taste Profile	Strength	Category
Fizzy Peach	Sweet, juicy peach with a sparkling fizzy sensation like a peach soda in pouch form. One of XQS's newest flavours (October 2025).	8mg	Beverage-inspired Fruit
Cola Lime	Bold fizzy cola with a zingy squeeze of lime. A clean, refreshing drink-inspired combo that's sharper and more complex than a standard cola pouch.	8mg	Beverage-inspired
Watermelon Blizz	Light, sweet watermelon with a cool icy finish. Summer fruit with a refreshing menthol edge.	8mg	Fruit + Cool
Citrus Cooling	Bright, zesty citrus with a subtle menthol chill. Uplifting and fresh ideal for a clean pick-me-up any time of day.	8mg	Citrus + Cool
Blueberry Mint	Sweet, juicy blueberry with a refreshing cool mint twist. One of XQS's most popular combinations fruit and mint balanced without one overpowering the other.	8mg	Fruit + Mint
Tropical	Exoticblend of mango, pineapple, and passionfruit. Rich, sweet, and smooth one of XQS's best-known flavours and a consistent bestseller.	8mg	Exotic Fruit
Black Cherry	Bold, slightly tart dark cherry richer and more intense than a standard cherry pouch. A 2025 addition to the XQS UK range.	8mg	Fruit
Raspberry Blackcurrant	Juicy raspberries with the deeper, bolder edge of blackcurrant. Sweet and tart with real berry depth.	8mg	Berry
Strawberry Kiwi	Sweet strawberry with a tangy kiwi kick. A vibrant, refreshing fruit combination that's sharp without being sour.	8mg	Fruit
Berrynana Twist	Ripe mixed berries with a creamy banana undercurrent. Rich, smooth, and surprisingly balanced one of the more unique flavour combinations in the range.	8mg	Fruit
Arctic Freeze	Intense icy menthol with a sharp, clean cooling hit. XQS's strongest mint option for users who want maximum cooling without any fruit.	8mg	Mint + Ice

What Makes XQS Nicotine Pouches Different

XQS has been doing this since 2006 long before most UK nicotine pouch brands existed. That experience shows in the consistency of the product: the pouches are well-made, the flavours are well-balanced, and the brand has earned a reputation for reliable quality at a competitive price point. Where newer brands sometimes over-promise on flavour intensity, XQS delivers clean, true-tasting profiles that don't fade quickly.

The other standout is the sheer variety of fruit and drink-inspired options. The October 2025 launches of Fizzy Peach and Cola Lime followed the April 2025 additions of Raspberry Blackcurrant, Strawberry Kiwi, and Berrynana Twist making XQS one of the fastest-expanding flavour ranges in the UK market right now. If you tried XQS a year ago and found the range limited, the current selection is substantially broader.

XQS Pouches Flavours Finding Your Category

XQS organises naturally into four flavour territories. The beverage-inspired range (Fizzy Peach, Cola Lime) is the newest and most distinctive drink-inspired profiles with a sparkling quality that's unusual in the pouch market. The tropical and exotic fruit range (Tropical, Berrynana Twist, Raspberry Blackcurrant, Strawberry Kiwi, Black Cherry) is the deepest category and covers everything from familiar berries to true tropical blends. The crossover range (Blueberry Mint, Watermelon Blizz, Citrus Cooling) pairs fruit with cooling for a refreshing middle ground. And for pure mint users, Arctic Freeze delivers the icy hit without any fruit. For a full flavour category guide across all NicPouches brands, see our nicotine pouch flavours guide.

XQS vs ZYN Which Is Right for You?

XQS and ZYN are both slim-format Swedish nicotine pouches in the same strength bracket, which is why they're frequently compared. The difference comes down to flavour philosophy. ZYN's range is more conservative a tight selection of mint, menthol, and simple fruit options that prioritise consistency and familiarity. XQS goes broader and bolder, with a much larger fruit range and the newer drink-inspired flavours that ZYN doesn't offer. If you want a no-fuss everyday pouch in a flavour you know well, ZYN. If you want more variety and enjoy exploring new flavour combinations, XQS. Many users keep both in rotation ZYN for a reliable daily option and XQS when they want something different.

Who Are XQS Nicotine Pouches For?

XQS Nicotine Pouches are the right fit for regular pouch users who want a wide, fruit-forward flavour range at 8mg Strong. If you're currently on ZYN or Nordic Spirit and want more flavour variety without stepping up in strength, XQS is a natural move. The brand is also well-suited for former vapers crossing over to pouches the fruit and drink-inspired flavours translate well from vape flavour preferences. For users who need more strength than 8mg, VELO goes up to 20mg in a similar slim format. For maximum strength with an equally bold flavour range, Pablo or Killa are better options.

Buy XQS Nicotine Pouches at NicPouches

All XQS Nicotine Pouches at NicPouches are dispatched same day when ordered before 6pm, with free delivery on orders over £20. From £3.19 per can mix any XQS flavours with any other brand in the NicPouches range. Not sure where to start? The XQS Mixed Flavour Bundle (10-Pack) gives you Blueberry Mint, Citrus Cooling, Black Cherry, Tropical, and Strawberry Kiwi in one order. Every purchase earns Nic Points towards future orders.

XQS Nicotine Pouches FAQ's

What is XQS?

XQS is a Swedish brand of tobacco-free nicotine pouches, founded in 2006 one of the original tobacco-free nicotine pouch brands in the world. The name stands for "Excuses", referring to the idea that there's no longer any excuse to keep using tobacco. XQS is now part of the Scandinavian Tobacco Group and has a wide range of 11+ flavours available in the UK, primarily in the 8mg Strong tier.
What strengths do XQS Nicotine Pouches come in?

XQS nicotine pouches are available in 4mg (Low tier) and 8mg (Medium tier) at NicPouches. Most XQS products stocked here are 8mg, which sits in the Medium strength category delivering a clear, satisfying nicotine hit that suits regular pouch users and those switching from smoking or vaping. The 4mg Low option is better suited to beginners or users who prefer a gentler experience.
What flavours does XQS come in?

XQS Nicotine Pouches at NicPouches are available in Fizzy Peach, Cola Lime, Watermelon Blizz, Citrus Cooling, Blueberry Mint, Tropical, Black Cherry, Raspberry Blackcurrant, Strawberry Kiwi, Berrynana Twist, and Arctic Freeze. The range spans fruit, tropical, beverage-inspired, fruit-cooling, and mint categories with new flavours added throughout 2025.
Is XQS good for beginners?

XQS at 8mg Strong is a reasonable starting point if you're already comfortable with nicotine for example, coming from vaping or light smoking. If you've never used nicotine pouches before, the 8mg may feel strong initially.
In that case, start with a lighter brand at 4mg to get used to the format, then move to XQS once you're comfortable. Tropical and Strawberry Kiwi are good first flavours as they're familiar, pleasant profiles.
Is XQS snus tobacco-free?

Yes! Despite sometimes being called XQS Snus, the entire XQS range is completely tobacco-free. The pouches contain purified nicotine, plant-based cellulose fibres, and food-grade flavourings no tobacco of any kind. They produce no smoke, no vapour, and no odour, and leave no staining.
How does XQS compare to ZYN?

Both XQS and ZYN are slim-format Swedish tobacco-free nicotine pouches at similar strength levels, but they differ in flavour range. ZYN offers a smaller, more consistent selection focused on mint and simple fruits.
XQS has a much broader fruit and drink-inspired range Fizzy Peach, Cola Lime, Tropical, Berrynana Twist flavours ZYN doesn't offer. If you want variety and enjoy fruity options, XQS is the better fit. If you want a reliable, familiar everyday pouch in a well-known flavour, ZYN wins on consistency.
Which XQS flavour should I try first?

For a safe, crowd-pleasing starting point, Tropical or Blueberry Mint both are consistently well-reviewed and showcase XQS's balance of flavour and clean nicotine delivery. If you want to try XQS's newer drink-inspired range, Fizzy Peach is the standout sweet, fruity, and surprisingly fresh. For the broadest introduction, the XQS Mixed Flavour Bundle (10-Pack) gives you five flavours across the range in one order.

XQS Nicotine Pouches

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