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£2.49 pp
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£2.49 pp
100 Pts will be earned | Save £40.00 Savings on these items
This product contains nicotine which is a highly addictive substance.
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£2.49 pp
20
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£2.49 pp
100 Pts will be earned | Save £40.00 Savings on these items
This product contains nicotine which is a highly addictive substance.
£2.49 pp |
Mix & Match
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£2.49 pp
20
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£2.49 pp
100 Pts will be earned | Save £40.00 Savings on these items
This product contains nicotine which is a highly addictive substance.
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Mix & Match
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£4.49 pp
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£3.99 pp
10
Pack
£2.49 pp
20
Pack
£2.49 pp
100 Pts will be earned | Save £40.00 Savings on these items
This product contains nicotine which is a highly addictive substance.
£2.49 pp |
Mix & Match
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20
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£2.49 pp
100 Pts will be earned | Save £40.00 Savings on these items
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Prices start from £2.49 a can, with same-day dispatch and free UK delivery over £20. Shop the full XQS range below. Sold to adults aged 18 and over only.
XQS was founded in Sweden in 2006, making it one of the first tobacco-free nicotine pouch brands in the world, well before most of the names that dominate the UK market today. The name XQS stands for Excuses, the idea being that there is no longer any excuse to keep using tobacco when a cleaner, more interesting nicotine option exists. The brand was acquired by the Scandinavian Tobacco Group in 2023 and launched in the UK the following year, and it has kept expanding its range with drink-inspired flavours like Fizzy Peach and Cola Lime. Every XQS pouch is slim, all-white and tobacco-free, with 20 pouches per can and a release of nicotine and flavour for 30 to 40 minutes, no smoke, no vapour and no staining. XQS also uses recyclable packaging, part of the brand's approach since early in its history.
No. XQS is a tobacco-free nicotine pouch, not snus. People search for "XQS snus" because you use it the same way, tucked under the top lip, but there is no tobacco leaf in it. Each pouch is a plant-fibre base with nicotine and flavouring instead, which is why it is often called white snus. If you came looking for XQS snus, the pouches on this page are the tobacco-free version. See our snus and white snus range for more.
XQS is broader on strength than it used to be. The range now runs from a gentle 6mg all the way up to a 17mg menthol, so there is an option whether you are cutting down or want a firm hit. Here is how the strengths line up against the NicPouches tier system.
| Nicotine | NicPouches tier | Best for |
|---|---|---|
| 6mg | Low | Beginners and lighter, all-day use (Spearmint) |
| 8mg | Medium | Regular users and everyday use, most XQS fruit flavours |
| 10mg | Medium | Regular users wanting a little more |
| 11mg | Strong | Experienced users (Menthol, Arctic Freeze) |
| 17mg | Extra Strong | Experienced users wanting XQS at its strongest (Menthol) |
If you are new to pouches, start lower and work up. Most XQS fruit flavours sit at 8mg, the sweet spot for regular users and anyone switching from smoking or vaping. For a full breakdown of how the tiers compare across brands, see our nicotine pouch strength guide, or browse our low and medium strength ranges.
XQS has one of the most fruit-forward ranges in the UK, plus a set of pure mints and the newer drink-inspired flavours. Open any flavour for its available strengths and tasting notes.
| Flavour | Taste | Strengths | Category |
|---|---|---|---|
| Tropical | Exotic blend of mango, pineapple and passionfruit, rich and smooth, a long-time bestseller | 8mg, 10mg | Exotic Fruit |
| Fizzy Peach | Sweet, juicy peach with a sparkling, fizzy sensation, like a peach soda in pouch form | 8mg, 10mg | Drink-inspired |
| Cola Lime | Bold fizzy cola with a zingy squeeze of lime, sharper and more complex than a standard cola pouch | 8mg | Drink-inspired |
| Blueberry Mint | Sweet, juicy blueberry with a cool mint twist, balanced so neither side overpowers | 8mg, 10mg | Fruit and Mint |
| Watermelon Blizz | Light, sweet watermelon with a cool, icy finish | 8mg | Fruit and Cool |
| Citrus Cooling | Bright, zesty citrus with a subtle menthol chill, fresh and uplifting | 8mg, 10mg | Citrus and Cool |
| Strawberry Kiwi | Sweet strawberry with a tangy kiwi kick, sharp without being sour | 8mg | Fruit |
| Raspberry Blackcurrant | Juicy raspberry with the deeper edge of blackcurrant, sweet and tart with real berry depth | 10mg | Berry |
| Black Cherry | Bold, slightly tart dark cherry, richer than a standard cherry pouch | 8mg | Fruit |
| Berrynana Twist | Ripe mixed berries with a creamy banana undercurrent, rich and surprisingly balanced | 10mg | Fruit |
| Spearmint | Soft, sweet spearmint, a gentle everyday mint and the lightest XQS at 6mg | 6mg | Mint |
| Peppermint | Clean, sharp peppermint with a cooling finish | 10mg | Mint |
| Arctic Freeze | Intense icy menthol with a sharp, clean cooling hit and no fruit | 11mg | Mint and Ice |
| Menthol | Cold, pure menthol, no fruit, and XQS at its strongest at 17mg | 11mg, 17mg | Mint and Ice |
For how XQS's flavours compare across every brand we stock, see our nicotine pouch flavours guide.
XQS has been doing this since 2006, long before most UK pouch brands existed, and that experience shows. The pouches are well-made, the flavours are well-balanced, and the brand has a reputation for reliable quality at a fair price. Where newer brands sometimes over-promise on intensity, XQS keeps its profiles clean and true-tasting, and they do not fade quickly. The other standout is the breadth: a deep fruit range plus the newer drink-inspired flavours like Fizzy Peach and Cola Lime, which are unusual in the pouch market. If you tried XQS a year or two ago and found the range limited, it is much wider now.
XQS and ZYN are both slim, Swedish, tobacco-free pouches in a similar strength bracket, which is why people compare them. The difference is flavour philosophy. ZYN keeps its range tight and familiar, mint, menthol and simple fruit, built around consistency. XQS goes broader and bolder, with a much larger fruit range and the drink-inspired flavours ZYN does not offer. If you want a no-fuss everyday pouch in a flavour you already know, go ZYN. If you enjoy variety and trying new combinations, go XQS. Plenty of people keep both, ZYN for the daily driver and XQS for something different.
XQS suits regular pouch users who want a wide, fruit-forward range, mostly at that everyday 8mg. If you are on ZYN or Nordic Spirit and want more flavour variety, XQS is a natural move, and its fruit and drink-inspired profiles translate well if you are crossing over from vaping. The range now stretches from a light 6mg up to a 17mg menthol, so lighter and stronger users are both covered. If you want more strength than that, look at Pablo or Killa, or try VELO for another slim, mainstream option.
Prices start from £2.49 a can, with single cans at £4.49 and bulk discounts on larger orders. You can mix any XQS flavours and strengths with any other brand in the range too. Not sure where to start? Tropical is the long-time bestseller, Blueberry Mint is the one reviewers rate most for its real blueberry and cool mint finish, and Fizzy Peach and Cola Lime lead the newer drink-inspired flavours. Or sample a few with our mix and match bundles. Order by 6:30pm on weekdays for same-day dispatch, get free UK delivery over £20, and earn Nic Points on every XQS order. Nicotine pouches are sold to adults aged 18 and over only. Nicotine is addictive.
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