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Browse the full VELO range below, and if you are unsure which to choose, check the flavour, strength, and dot guides further down. These products are only sold to adults aged 18 and over.
| Brand | VELO, owned by BAT (British American Tobacco) |
| Type | Tobacco-free nicotine pouches, often called white snus |
| Strengths we stock | 4mg to 17mg per pouch |
| Formats | Mini (smaller, more discreet) and Slim (standard fit) |
| Flavours | A roughly even split of mints and fruits |
| Price | From £2.49 a can on mix and match bundles, £4.29 for a single can |
Sold to adults aged 18 and over only. Nicotine is addictive.
No, VELO is not snus, even though many people search for "VELO snus" or "VELO white snus" and end up here. Traditional snus is made with ground tobacco. VELO contains no tobacco at all: each pouch contains nicotine, plant-based fibres, flavouring, and sweetener instead. The reason the name sticks is that you use it exactly like snus, a pouch tucked under the top lip, so the "white snus" label describes the experience rather than what is inside. If you were looking for VELO snus, the pouches on this page are what you want. Same spot under the lip, but no tobacco inside.
VELO is a white, tobacco-free nicotine pouch. Each pouch holds nicotine, plant-based fibres, flavouring, and sweetener, but no tobacco leaf. You place a pouch between your gum and upper lip and leave it there, and the nicotine is absorbed through the lining of your mouth. There is nothing to light, charge, or refill, and nobody around you will notice, which is why so many people use pouches at work, on the train, or anywhere smoking and vaping are not allowed.
Like all nicotine pouches, VELO is a tobacco-free way for adult smokers to get nicotine. According to Action on Smoking and Health (ASH), nicotine pouches are likely to be less harmful than smoking for adults who switch completely, though they are not risk-free and more research is still needed. VELO is not intended for non-smokers, under-18s, or anyone who is pregnant.
VELO offers one of the widest flavour selections of any pouch brand we carry, split fairly evenly between cool mints and fruits. Each flavour is available in one or more strengths, as shown below. Open any product for tasting notes and the exact nicotine level, or use the filters above to sort by flavour and strength.
| Flavour | Taste profile | Strengths |
|---|---|---|
| Crispy Peppermint | Sharp, clean peppermint, one of our best sellers | 6, 10mg |
| Freezing Peppermint | The coldest mint, a heavy menthol hit | 11, 14, 17mg |
| Bright Spearmint | Softer and sweeter than the peppermints | 4, 6, 8, 14mg |
| Peppermint Storm | A stronger peppermint for experienced users | 11, 14, 17mg |
| Minty Lemon | Mint with a citrus edge, once sold as Citrus Mint | 10mg |
| Flavour | Taste profile | Strengths |
|---|---|---|
| Strawberry Ice | Ripe strawberry with a cooling finish | 10mg |
| Cherry Ice | Dark cherry with a crisp icy edge | 10mg |
| Tropical Mango | Juicy tropical fruit, sweet and smooth, once Tropic Breeze | 6, 10, 14, 17mg |
| Mango Ice | Ripe mango with a cool finish | 10mg |
| Mango Flame | Tropical mango with a warm kick | 10, 14, 17mg |
| Watermelon Ice | Fresh watermelon with menthol | 10mg |
| Wintry Watermelon | Watermelon with a cool, icy finish | 10, 14, 17mg |
| Peach Ice | Soft peach with a cool lift, in the smaller Mini pouch | 10mg |
| Orange Ice | Zesty orange with a cool finish, in the Mini pouch | 10mg |
| Orange Spark | Zesty orange with a fizzy kick | 10, 14, 17mg |
| Purple Grape | Sweet, ripe grape, once sold as Royal Violet | 4, 8, 14, 17mg |
| Ruby Berry | A sweet mixed-berry blend | 10, 14, 17mg |
| Blueberry Ice | Juicy blueberry with a cool finish | 8mg |
| Icy Berries | Mixed berries with an icy finish | 10, 14, 17mg |
| Tangy Lime | Sharp, tangy lime | 4, 6mg |
| Lime Flame | Zesty lime with a warm kick | 8mg |
| Tropical Ice | Tropical fruits with a cool finish | 10mg |
| Smooth Papaya | Smooth, sweet papaya | 8mg |
| McLaren Sweet Papaya | Sweet tropical papaya, VELO's Formula 1 tie-in edition | 8mg |
Asking for the best VELO flavour is a bit like asking for the best biscuit. Taste is personal. Still, Crispy Peppermint is one of our top sellers and the flavour most people settle on for everyday use. If you want your mint to actually feel cold, try Freezing Peppermint. On the fruit side, Tropical Mango and Strawberry Ice are the ones to try first, and Ruby Berry keeps its flavour well if you want a berry that lasts. Check out our best sellers to see what other customers are choosing right now.
Undecided? The VELO Variety Pack Bundle is made for exactly this situation, and there is a VELO Fruity Mint Mix Bundle if you want a mix of both types. All our multi-can bundles cost less per can than buying them individually.
VELO comes in two pouch formats. The size affects how it feels under your lip more than the taste, so it is worth knowing the difference before you buy.
| VELO Mini | VELO Slim | |
|---|---|---|
| Size | Small and very discreet | Longer, slim format |
| Feel | Sits neatly, barely noticeable | A fuller fit under the lip |
| Strengths | Lower to medium | Medium to extra strong |
| Best for | Beginners and discreet daytime use | Regular or experienced users |
In our VELO range, the Mini format includes Peach Ice and Orange Ice. All other flavours come in the Slim pouch.
Pick up a VELO can and you will see a row of dots on the front. That is the strength scale: more dots mean more nicotine. VELO uses one to six dots, and in our range that covers 4mg up to 17mg per pouch. Here is roughly how the dots match up with the milligrams.
| Dots | Nicotine per pouch | Tier |
|---|---|---|
| 1 dot | 4mg | Low |
| 2 dots | 6mg | Low |
| 3 dots | 8 to 10mg | Medium |
| 4 dots | 10.9 to 11mg | Strong |
| 5 dots | 14mg | Strong |
| 6 dots | 17mg | Extra strong |
The dots are a quick visual guide and the tiers can overlap, so the number that really matters is the mg per pouch. That figure is printed on the can and listed on every product page, and it is the one to check before you buy.
These are the gentlest options, suitable for newer users, anyone reducing from a stronger pouch, or people who mainly want the flavour with a lighter nicotine effect. You will find 4mg and 6mg in flavours like Tangy Lime, Bright Spearmint, and Purple Grape.
This is where most of the VELO range sits, and for good reason: 10mg is the everyday strength for many pouch users. It covers the widest flavour selection we offer, from Crispy Peppermint and Tropical Mango to Cherry Ice and Wintry Watermelon, plus both Mini options. If you already use nicotine and are unsure where to start, this is a good starting point.
These are the stronger options. 14mg choices like Peppermint Storm are for regular users who found 10mg was not enough, and 17mg on Mango Flame, Freezing Peppermint, and Icy Berries is the strongest VELO we carry, best for experienced users with an established tolerance. VELO tops out at 17mg, which is still below some other brands. If you want something stronger, our extra strong nicotine pouches go beyond that.
Prefer to browse by strength? Jump to low strength, medium strength, strong, or extra strong nicotine pouches, or read the full nicotine pouch strengths guide.
Take one pouch and place it between your gum and upper lip. Leave it there; you do not chew or swallow it. You will usually feel a light tingling as the nicotine starts to release, which is normal and settles after a minute or two. You can swallow your saliva as usual with the pouch in place, there is no need to spit. Keep the pouch in for up to 30 to 60 minutes, then remove it and put it in a bin, not down the toilet. Most cans have a catch lid on top for used pouches. Most people use one pouch at a time.
In 2024, VELO renamed much of its range, so if a flavour you have bought for years seems to have disappeared, it has probably just been renamed. Ice Cool became Crispy Peppermint, Royal Purple became Purple Grape, Tropic Breeze became Tropical Mango, Polar Mint became Bright Spearmint, and Citrus Mint became Minty Lemon. Same pouch, same recipe, just a new label. The full list of old and current names is below, and there is more detail in our VELO rebrand guide.
| Old name (before) | New name (now) |
|---|---|
| VELO Mini Royal Purple | VELO Purple Grape Mini |
| VELO Ice Cool Mint Strong Slim | VELO Crispy Peppermint Slim |
| VELO Mint Slim | VELO Witty Spearmint Slim |
| VELO Liquorice Strong Slim | VELO Lofty Liquorice Slim |
| VELO Freeze X-Strong | VELO Mighty Peppermint |
| VELO Tropic Breeze | VELO Tropical Mango |
| VELO Ruby Berry | VELO Ruby Berry |
| VELO Caribbean Spirit Strong | VELO Twisted Pineapple |
| VELO Elderflower Spritz | VELO Zesty Elderflower |
| VELO Freeze ULTRA | VELO Mighty Peppermint 14mg |
| VELO Freeze MAX | VELO Mighty Peppermint 17mg |
| VELO Cool Storm | VELO Peppermint Storm |
| VELO Citrus Mint | VELO Minty Lemon |
| VELO Iced Melon Mini | VELO Wintery Watermelon |
| VELO Fresh Jalapeno Slim Strong | VELO Lime Flame |
| VELO Royal Purple Slim Strong | VELO Purple Grape |
| VELO Easy Mint Mini | VELO Spiffy Spearmint |
| VELO Ice Cool Mini | VELO Crispy Peppermint |
| VELO Polar Mint | VELO Bright Spearmint |
VELO, ZYN, Nordic Spirit, and Pablo are the brands people most often compare, and all four are tobacco-free. The differences come down to flavour selection, pouch feel, strength options, and price. In short: VELO has the widest flavour range of the mainstream brands and a strength range that suits both beginners and heavy users, while Pablo is mostly at the very strong end. For detailed comparisons, read our guides on VELO vs ZYN and VELO vs Nordic Spirit, or browse the ZYN, Nordic Spirit, and Pablo selections.
VELO is made by BAT (British American Tobacco), one of the largest companies in this category. That means consistent manufacturing, reliable stock, and a product that tastes the same from can to can, which is not something every smaller pouch brand can guarantee.
Prices start from £2.49 a can. Single cans are £4.29, and our mix and match bundles bring the price down to as low as £2.49 a can, so it pays to stock up across the flavours and strengths you like. Shop the full VELO range above, in every flavour and strength we stock, with fast UK delivery. Delivery is free on orders over £20. Nicotine pouches are sold to adults aged 18 and over only. Nicotine is addictive, and pouches are intended for existing adult smokers and nicotine users, not for non-users, under-18s, or anyone who is pregnant.
Yes. VELO pouches are tobacco-free, so they are legal to buy and use in the UK. The one strict rule is age: they are sold to adults 18 and over, no exceptions.
No, though the confusion is understandable because they are used the same way. Traditional snus is made with ground tobacco. A VELO pouch contains nicotine, plant fibres, flavouring, and sweetener instead. That is why people call it white snus: same spot under the top lip, but no tobacco in it.
The dots are VELO's strength scale. Roughly, 1 dot is 4mg, 2 dots is 6mg, 3 dots is 8 to 10mg, 4 dots is about 11mg, 5 dots is 14mg, and 6 dots is 17mg. They are useful for comparing cans at a glance, but the mg number printed on the can is the one to check before you buy.
17mg is the strongest VELO we offer, on flavours like Mango Flame, Freezing Peppermint, and Icy Berries (6 dots). Peppermint Storm is just behind at 14mg. Both have a lot of nicotine in one pouch, so they are best for experienced users rather than beginners.
There is no fixed number, and it depends on your tolerance and the strength in the can. Most people use one pouch at a time throughout the day and find their own routine. If you are using far more than seems reasonable, a stronger pouch used less often usually works better. Remember nicotine is addictive.
The most common one is a tingling or warm feeling under the lip for the first minute or two, which fades as the pouch settles. A pouch that is too strong for your tolerance can make you feel unwell, which is why we recommend lower strengths for new users. Nicotine is addictive no matter the format. Pouches are for adult nicotine users only, not for non-users, under-18s, or anyone who is pregnant.
VELO contains no tobacco and nothing is burned, so you avoid the smoke that comes with cigarettes. UK public health bodies including Action on Smoking and Health (ASH) say that nicotine pouches are likely to be less harmful than smoking for adults who switch, though they are not risk-free and more research is needed. Every VELO pouch still contains nicotine, which is addictive, and they are for adults who already smoke or use nicotine.
Each can has a best-before date. A pouch will not suddenly go bad the day after that date, but the flavour and feel will fade, so fresher is better. It is worth checking the can before you buy in bulk.
Yes. In our range, the Mini format covers Peach Ice and Orange Ice. The Mini pouch is smaller and feels lighter under the lip, which is why it is often the format people start with before moving to Slim.
Yes, that is how they are designed to be used. There is no spitting involved; you swallow as normal with the pouch in place. The pouch itself should never be swallowed or chewed. It comes out after 30 to 60 minutes and goes in the bin.
Yes. We stock genuine VELO made by BAT (British American Tobacco), in the current UK flavours and strengths listed on this page. If a flavour name looks unfamiliar, it is probably one of the 2024 rebrands rather than a fake, and our rebrand guide covers the old and new names.
Right here at nicpouches.com. We stock the full VELO range in every flavour and strength listed on this page, from £2.49 a can on mix and match bundles (£4.29 for a single can), with fast UK delivery. You will need to be 18 or over to order.
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