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Mix & Match
1
Pack
£4.29 pp
5
Pack
£3.99 pp
10
Pack
£3.39 pp
20
Pack
£3.19 pp
128 Pts will be earned | Save £22.00 Savings on these items
£3.19 pp |
Mix & Match
1
Pack
£4.29 pp
5
Pack
£3.99 pp
10
Pack
£3.39 pp
20
Pack
£3.19 pp
128 Pts will be earned | Save £22.00 Savings on these items
£3.19 pp |
Mix & Match
1
Pack
£4.29 pp
5
Pack
£3.99 pp
10
Pack
£3.39 pp
20
Pack
£3.19 pp
128 Pts will be earned | Save £22.00 Savings on these items
£3.19 pp |
Pablo is manufactured by NGP Empire, a Danish company that also makes Killa. Where most brands try to cover the full strength spectrum from mild to strong, Pablo goes the other direction, it starts strong and gets stronger. The lightest Pablo (Mini 15mg) is already more intense than most other brands' maximum strength. That's not marketing hype; it's the reason Pablo has built a cult following among experienced pouch users across the UK and Europe.
Every Pablo pouch is tobacco-free, using pharmaceutical-grade nicotine, plant-based fibres, and food-grade flavourings. Despite what the name suggests to some people, Pablo is not traditional snus, there's no tobacco leaf involved. People search for "Pablo snus" because the format is similar (a pouch placed under the lip), but these are completely tobacco-free nicotine pouches.
Pablo's range is split into four distinct lines, and understanding the difference matters especially if you're moving up from a mainstream brand.
Pablo Exclusive (50mg) is the flagship line and the one most people mean when they say "Pablo." These are moist pouches with bold flavours and the strongest nicotine delivery in the range. The Exclusive line has the widest flavour selection, over 25 options from Ice Cold to Strawberry Cheesecake. If you've used other brands and want something with genuine impact, Exclusive is where most people start with Pablo.
Pablo Gold Edition (17mg) offers a smoother, more approachable experience. These are still strong by mainstream standards, but the nicotine delivery is less aggressive than Exclusive. Gold Edition is a good entry point if you're coming from brands like VELO or ZYN and want to step up gradually. Flavours include Kiwi, Tropical Punch, Blue Raspberry, and Frosted Ice.
Pablo Dry (18mg) uses a lower-moisture formulation. The pouches feel firmer under the lip and the flavour release builds more gradually. Some people prefer this to the faster hit of moist pouches. Available in Ice Cold, Red, and X Ice Cold.
Pablo Mini (15mg) is the most discreet format smaller pouches with 30 per can instead of 20. Mini comes in Ice Cold, Red, and X Ice Cold. Despite being the "lightest" Pablo at 15mg, that's still stronger than most brands' regular range. Mini works well for commuting, office use, or any situation where you want less bulk under the lip.
Pablo is not recommended for beginners. Even the Mini range at 15mg is significantly stronger than most brands' standard pouches. If you're new to nicotine pouches, start with VELO or ZYN and work up gradually.
Pablo is designed for experienced users who find mainstream brands too mild — people already using pouches regularly who want higher nicotine delivery without switching to multiple pouches at once. If you've been using 10–14mg pouches and want to step up, Pablo Gold Edition at 17mg is a natural next move. If you already know you want maximum intensity, Pablo Exclusive at 50mg is where the brand built its reputation.
Pablo pouches range from 15mg (Mini) to 30mg per pouch (Exclusive), with Gold Edition at 17mg and Dry at 18mg in between. Strength is listed as mg per pouch on the can — not mg/g, which is a common source of confusion online. For help understanding what different nicotine levels feel like and how to choose, see our nicotine pouch strength guide.
The Pablo range covers over 30 flavours across menthol, fruit, citrus, dessert, and cola profiles. The Exclusive line has the widest selection, with popular picks including Grape Ice, Frosted Mint, and Strawberry Cheesecake. Gold Edition focuses on fruit and berry flavours at a more moderate strength. For a full breakdown of flavour categories and how to choose, check our nicotine pouch flavour guide.
We stock the complete UK Pablo range every Exclusive flavour, every Gold Edition, Dry, and Mini all from £3.19 per can with same-day dispatch when you order by 6pm. Every product is guaranteed authentic and sourced directly.
Not sure which Pablo to start with? If you're stepping up from mainstream brands, try Gold Edition Kiwi or Gold Edition Tropical Punch at 17mg. If you already know you want full strength, Exclusive Frosted Ice and Exclusive Ice Cold are the best sellers.
Need help choosing? Our flavour guide and strength guide break down every option. New to pouches altogether? Start with our beginner's guide — and probably a lighter brand first.
Save up to 30% when you buy Pablo in bulk, earn Nic Points on every order, and get free delivery on orders over £20.
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