Where are Nois nicotine pouches made?

Nois nicotine pouches are made in Tallinn, Estonia, by HRJ Production OU. The brand launched in the early 2020s and built its UK presence on the 50mg Extreme line. All Nois manufacturing happens at HRJ Production's Estonian facility.

Why do Nois cans hold 22 or 33 pouches instead of the standard 20?

Slim Nois cans hold 22 pouches across the 12mg, 16mg, and 25mg strengths; Mini cans hold 27 to 33 pouches at the 50mg Extreme strength. In practical terms, a Nois Extreme Mini is designed to hold around 65% more pouches than a standard 20-count competitor can.

Why do Nois Extreme pouches cause a tingling sensation?

The warming or tingling sensation under the upper lip during the opening minutes of a Nois Extreme 50mg pouch is the nicotine releasing into the gum tissue. It is a normal effect of high-strength pouches and typically fades within 5 to 10 minutes as the pouch settles. Lower-strength Nois pouches at 12mg, 16mg, and 25mg produce a much milder version of the same effect.

How long does a Nois pouch typically last?

A Nois pouch session usually runs 20 to 45 minutes depending on strength. Extreme 50mg pouches tend to be kept in for shorter 20 to 30 minute sessions because the nicotine release is more intense. Standard 12mg to 25mg pouches sit comfortably for 30 to 45 minutes. The bulk of nicotine and flavour releases within the first 10 to 20 minutes.

How does Nois Extreme compare to Pablo Exclusive at 50mg?

Both Nois Extreme and Pablo Exclusive deliver 50mg per pouch, the highest legal nicotine strength widely stocked in the UK market. The differences sit elsewhere: Pablo leans heavily into menthol and more traditional mint flavours, while Nois Extreme spreads across Mint, Mango, and Blueberry with stronger fruit weighting. Pablo cans hold 20 pouches each; Nois Extreme Mini cans hold 33.

How should an opened Nois can be stored?

Sealed Nois cans stay fresh for around 12 to 18 months when kept away from heat and humidity; the best-before date appears on the can's underside. Once opened, finish within 2 to 4 weeks for the strongest flavour and most consistent nicotine release. Refrigerating opened cans extends flavour life by a week or two but is not required.

Nois Nicotine Pouches | 12mg to 50mg Extreme Range

NOIS Nicotine Pouches FAQ's

Where are Nois nicotine pouches made?

Nois nicotine pouches are made in Tallinn, Estonia, by HRJ Production OU. The brand launched in the early 2020s and built its UK presence on the 50mg Extreme line. All Nois manufacturing happens at HRJ Production's Estonian facility.
Why do Nois cans hold 22 or 33 pouches instead of the standard 20?

Slim Nois cans hold 22 pouches across the 12mg, 16mg, and 25mg strengths; Mini cans hold 27 to 33 pouches at the 50mg Extreme strength. In practical terms, a Nois Extreme Mini is designed to hold around 65% more pouches than a standard 20-count competitor can.
Why do Nois Extreme pouches cause a tingling sensation?

The warming or tingling sensation under the upper lip during the opening minutes of a Nois Extreme 50mg pouch is the nicotine releasing into the gum tissue. It is a normal effect of high-strength pouches and typically fades within 5 to 10 minutes as the pouch settles. Lower-strength Nois pouches at 12mg, 16mg, and 25mg produce a much milder version of the same effect.
How long does a Nois pouch typically last?

A Nois pouch session usually runs 20 to 45 minutes depending on strength. Extreme 50mg pouches tend to be kept in for shorter 20 to 30 minute sessions because the nicotine release is more intense. Standard 12mg to 25mg pouches sit comfortably for 30 to 45 minutes. The bulk of nicotine and flavour releases within the first 10 to 20 minutes.
How does Nois Extreme compare to Pablo Exclusive at 50mg?

Both Nois Extreme and Pablo Exclusive deliver 50mg per pouch, the highest legal nicotine strength widely stocked in the UK market. The differences sit elsewhere: Pablo leans heavily into menthol and more traditional mint flavours, while Nois Extreme spreads across Mint, Mango, and Blueberry with stronger fruit weighting. Pablo cans hold 20 pouches each; Nois Extreme Mini cans hold 33.
How should an opened Nois can be stored?

Sealed Nois cans stay fresh for around 12 to 18 months when kept away from heat and humidity; the best-before date appears on the can's underside. Once opened, finish within 2 to 4 weeks for the strongest flavour and most consistent nicotine release. Refrigerating opened cans extends flavour life by a week or two but is not required.

About Nois

Nois launched out of Estonia as one of the newer entries to the European tobacco-free pouch market, being manufactured by HRJ Production OU in Tallinn. The brand built its initial reputation on the 50mg Extreme line, which sits alongside Pablo Exclusive at the top of the UK strength ladder. Nois has some unusual product engineering, as its slim container can hold 22 pouches rather than the category-standard 20. Mini cans hold 27 to 33 depending on the SKU. The brand also runs a wider strength range than most direct competitors at this tier, from a relatively manageable 12mg up to the 50mg Extreme range, allowing users to step up gradually within a single brand.

Every Nois pouch combines pharmaceutical-grade nicotine with natural plant fibre filler and food-safe flavour ingredients. No tobacco, no smoke, no spit.

Nois Product Lines

Nois splits its UK range across two main lines plus bundle packs.

Line	Strength	Format	Pouches per can	Best for
Standard	12mg, 16mg, 25mg	Slim	22	Up from mainstream brands
Extreme	50mg	Mini	33	Experienced users seeking maximum strength
Bundles	Mixed	Mixed	Varies	Trying multiple flavours or stocking up

The Extreme line is Nois's flagship and the most-searched Nois product family in the UK. The Standard line provides lighter entry points for users who aren't ready for 50mg.

Nois Nicotine Pouch Strengths

Nois product strengths in the current UK range:

12mg per pouch: Mango Mint, the entry-level Nois option
16mg per pouch: Blackcurrant, a medium-strength fruit option
25mg per pouch: Eucalyptus, a stronger menthol option
50mg per pouch: Extreme range (Extreme Mint, Mango Extreme, Blueberry Extreme), the brand's flagship strength tier

Nois Extreme 50mg sits at the same per-pouch nicotine level as Pablo Exclusive 50mg, putting both brands at the top of the legal UK strength spectrum. For a full breakdown of how Nois strengths compare to other brands, see our nicotine pouch strengths guide.

Nois Flavours

Nois groups its UK flavours across three smooth and vibrant categories:

Mint: Mint, Spearmint, Mango Mint, Extreme Mint
Fruit: Blackcurrant, Grape, Mango Extreme, Blueberry Extreme
Menthol: Eucalyptus

The mint lineup spans the full strength range, from light 12mg Mango Mint up to 50mg Extreme Mint. Fruit flavours skew towards the high-strength Extreme line, with Mango Extreme and Blueberry Extreme being the most-searched Nois fruit variants. Eucalyptus is the only menthol-forward option at 25mg. For comparison with other brand flavour lineups, see our nicotine pouch flavours guide.

Who Is Nois For?

Nois is engineered for veteran pouch users who want strong and enjoyable nicotine burst. The 50mg Extreme line sits at the joint top of the UK tobacco-free strength tier.

If your current preference is medium-strength brands such as VELO at 17mg or Killa at 13.2mg, Nois Extreme at 50mg is a significant jump. It's worth starting with Nois at 16mg or 25mg before going straight to the Extreme range. If you want something stronger than 50mg, Nois doesn't go higher. Pablo Exclusive is the only brand at NicPouches that reaches above 50mg per pouch.

Shop Nois Nicotine Pouches at NicPouches

Twelve Nois nic pouches make up the current UK range: Mint, Spearmint, Mango Mint 12mg, Blackcurrant 16mg, Eucalyptus 25mg, Grape, Extreme Mint 50mg, Mango Extreme 50mg, Blueberry Extreme 50mg, plus the High-Strength Bundle, Strong Strength Bundle, and Nois Bundle for users who want to mix flavours. Orders dispatch the same working day when placed before 8:30pm on weekdays. Extreme Mint 50mg is the most-searched Nois flagship; Blueberry Extreme is the standout fruit option in the Extreme tier with both capable of giving a clean and satisfying experience.

NOIS Nicotine Pouches

Filter by