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Iceberg sometimes referred to as Iceberg Snus is a Polish nicotine pouch brand that has built a following across Europe for its strong nicotine delivery and adventurous flavour range. Despite the name, Iceberg Snus is not traditional snus; every pouch is 100% tobacco-free, using extracted nicotine combined with plant-based fibres and food-grade flavourings in a slim white format.
What sets Iceberg apart is the combination of high potency and creative flavour profiles. While most brands stick to straightforward naming, Iceberg uses distinctive names like Arasaka (peach), Emerald (apple and lime), Dragon Fire, and Crazy Mix — each with its own character. Every can contains 20 pouches. Iceberg also produces a range of Iceberg Energy Pouches, caffeine pouches that use the same tobacco-free format but deliver caffeine instead of nicotine.
Iceberg is one of the few brands in the UK market that offers the same flavours across two distinct strength levels. This means you can find your favourite flavour at a strength that matches your tolerance:
| Strength Tier | Concentration (mg/g) | Per Pouch | Pouches/Can | Site Filter | Who It's For |
|---|---|---|---|---|---|
| Standard | 20mg | ~13mg | 20 | High | Experienced users wanting a strong but manageable hit |
| Extreme | 50mg | 35mg | 20 | Extra Strong | Heavy users who need maximum intensity |
Most Iceberg flavours are available in both 20mg and 50mg variants, so you can start at the standard tier and move up if needed, or stick with 20mg for daily use and save the 50mg for when you want a stronger kick. Some flavours like Crazy Mix, Emerald, and Guava Lime are only available at 50mg.
Globally, the Iceberg Snus range extends well beyond the two tiers available in the UK. The full lineup of Iceberg nicotine pouch strengths includes 14mg, 52.5mg, 70mg, 84mg, 105mg, 150mg, 200mg, and 250mg per pouch, making it one of the widest strength ranges of any nicotine pouch brand in the world. In the UK, we stock Iceberg at 20mg/g (~13mg per pouch) and 50mg/g (35mg per pouch). For a full breakdown of how strengths work across all brands, see our nicotine pouch strengths guide.
Iceberg carries 35+ flavours, one of the largest selections of any single brand in the UK. The range covers mint varieties (Cool Mint, Black Mint, Double Mint, Frosty Mint, Sweet Mint), fruit (Watermelon, Kiwi, Kiwi Strawberry, Grape, Berries, Mango Banana, Dragon Fruit, Blackcurrant), candy and gum (Bubble Gum, Gummy Bears, Raspberry Gum, Grape Gum), exotic blends (Arasaka, Emerald, Dragon Fire, Crazy Mix, Sour Berries), and beverages (Cola, Energy). For a full flavour comparison across all brands, visit our nicotine pouch flavours guide.
Iceberg Snus, or more accurately, Iceberg nicotine pouches is aimed at experienced users. Even the standard 20mg tier delivers 13mg per pouch, which puts it firmly in the high-strength category. The 50mg Extreme tier at 35mg per pouch is among the strongest available in the UK only recommended for users with a high tolerance.
If you're currently using brands like Killa (13.2mg/pouch) and want something stronger, Iceberg's 50mg range is a significant step up. If you find Iceberg's standard 20mg too mild but the 50mg too intense, Pablo sits between them in per-pouch delivery. For users new to nicotine pouches, start with a lighter brand like ZYN or Nordic Spirit before working up to Iceberg's range.
We stock the full Iceberg range at some of the UK's lowest prices, from £3.19 per can when you buy 20+. Not sure where to start? Try Arasaka (peach) for a fruity favourite available in both strengths, Black Mint for a classic cool hit, or Bubble Gum for something sweeter.
All Iceberg pouches are available with mix-and-match bulk pricing across the range. Earn Nic Points on every order, and get free delivery on orders over £20 with same-day dispatch on orders placed before 6pm.
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