FUMi is a Swedish brand of tobacco-free nicotine pouches made by Helix Sweden, based in Ödeshög, Sweden. Launched in 2021, FUMi specialises in bold, unusual flavours, including Zingy Ginger, Fiery Mango, Salty Violet, and Salty Raspberry. Each stand apart from the standard mint-and-fruit options offered by most brands. All FUMi pouches are slim format, contain 20 pouches per can, and are completely tobacco-free.

What strengths do FUMi Nicotine Pouches come in?

FUMi pouches come in three strengths: Regular (4mg per pouch, 3 dots), Strong (8mg per pouch, 4 dots), and Extra Strong (11mg per pouch, 5 dots). Most flavours are available in both Regular and Strong. Extra Strong is only available in Freezy Mint. FUMi uses a dot system on each can — count the dots to instantly identify the strength without reading the label.

What flavours does FUMi come in?

FUMi Nicotine Pouches at NicPouches are available in Zingy Ginger, Fiery Mango, Tangy Strawberry, Tangy Apple, Salty Raspberry, Salty Violet, Blackcurrant, Watermelon Mint, Spearmint, and Freezy Mint. The range spans herbal and spice, salty fruit, fresh fruit, and mint flavour categories, with an emphasis on unusual combinations not found in other brands.

Are FUMi pouches good for beginners?

Yes! FUMi's Regular (4mg) versions are a solid beginner option, particularly if you want to explore non-mint flavours. The light nicotine level means you can focus on the taste experience without being hit by an intense nicotine buzz. Start with Tangy Strawberry or Zingy Ginger at 4mg. Move to the 8mg Strong range once you've found your preferred flavour and are comfortable with the nicotine delivery.

Is FUMi snus tobacco-free?

Yes. Despite sometimes being called FUMi snus, the entire FUMi range is completely tobacco-free. The pouches combine purified nicotine with plant cellulose fibres and food-grade flavour ingredients, with no tobacco leaf, stem, or dust. They produce no smoke, no vapour, and no odour, and leave no staining.

What is the FUMi dot system?

FUMi uses a dot system on each can to indicate strength: 3 dots (●●●) = Regular at 4mg, 4 dots (●●●●) = Strong at 8mg, 5 dots (●●●●●) = Extra Strong at 11mg. It's a simple visual system so you can identify your strength instantly without having to look at the small print on the label, particularly useful when buying online.

Which FUMi flavour should I try first?

If you want the easiest entry point, start with Tangy Strawberry or Tangy Apple, familiar fruit flavours at 4mg or 8mg that showcase FUMi's quality without being challenging. If you want to go straight for FUMi's signature flavour, Zingy Ginger is the standout, a warm, earthy ginger that has no equivalent in the UK pouch market. For the most adventurous option, Salty Violet or Salty Raspberry are genuinely unlike anything else you'll have tried.

FUMi Nicotine Pouches | Buy FUMi UK

Mix & Match

8.0MG p/pouch

FUMI Blackcurrant

4 MG

8 MG

Add to Cart

£2.49 pp | Save £40.00

Mix & Match

15.0MG p/pouch

FUMI Spearmint

8 MG

11 MG

15 MG

Add to Cart

100 Pts will be earned | Save £40.00 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Watermelon Mint

4 MG

8 MG

Add to Cart

£2.49 pp | Save £40.00

3 for £6

FUMI Tangy Strawberry 8mg (3-Pack)

8 MG

Add to Cart

48 Pts will be earned | Save £26.28 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£6.00 pp | Save £26.28

Mix & Match

8.0MG p/pouch

FUMI Fiery Mango

8 MG

Add to Cart

£2.49 pp | Save £40.00

newMix & Match

15.0MG p/pouch

FUMI Freezy Mint

4 MG

11 MG

15 MG

Add to Cart

100 Pts will be earned | Save £40.00 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Minty Blueberry

8 MG

Add to Cart

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Salty Violet

8 MG

Add to Cart

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Green Apple

8 MG

Add to Cart

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Strawberry

4 MG

8 MG

Add to Cart

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Dark Spice

4 MG

8 MG

Add to Cart

£2.49 pp | Save £40.00

newMix & Match

4.0MG p/pouch

FUMI Mini Freezy Mint

4 MG

Add to Cart

£2.49 pp | Save £40.00

newMix & Match

4.0MG p/pouch

FUMI Mini Strawberry

4 MG

Add to Cart

£2.49 pp | Save £40.00

newMix & Match

4.0MG p/pouch

FUMI Mini Spearmint

4 MG

Add to Cart

£2.49 pp | Save £40.00

newMix & Match

4.0MG p/pouch

FUMI Mini Watermelon Mint

4 MG

Add to Cart

£2.49 pp | Save £40.00

newMix & Match

8.0MG p/pouch

FUMI Chilled Cherry

4 MG

8 MG

Add to Cart

100 Pts will be earned | Save £40.00 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£2.49 pp | Save £40.00

newMix & Match

15.0MG p/pouch

FUMI Fiery Lime

8 MG

15 MG

Add to Cart

100 Pts will be earned | Save £40.00 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£2.49 pp | Save £40.00

newMix & Match

15.0MG p/pouch

FUMI Fiery Mint

8 MG

15 MG

Add to Cart

100 Pts will be earned | Save £40.00 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£2.49 pp | Save £40.00

newMix & Match

15.0MG p/pouch

FUMI Fiery Peach

8 MG

15 MG

Add to Cart

100 Pts will be earned | Save £40.00 Savings on these items

18+

This product contains nicotine which is a highly addictive substance.

£2.49 pp | Save £40.00

8.0MG p/pouch

FUMI Strawberry

4 MG

8 MG

Add for 99p Added

1 Per Order | Limited Stock

11.0MG p/pouch

FUMI Freezy Mint

11 MG

Add for 99p Added

1 Per Order | Limited Stock

8.0MG p/pouch

FUMI Blackcurrant

4 MG

8 MG

Add for 99p Added

1 Per Order | Limited Stock

new

8.0MG p/pouch

FUMI Chilled Cherry

4 MG

8 MG

Add for 99p Added

1 Per Order | Limited Stock

newMix & Match

15.0MG p/pouch

FUMI Fiery Lime

8 MG

15 MG

Add for 99p Added

1 Per Order | Limited Stock

newMix & Match

15.0MG p/pouch

FUMI Fiery Mint

8 MG

15 MG

Add for 99p Added

1 Per Order | Limited Stock

newMix & Match

15.0MG p/pouch

FUMI Fiery Peach

8 MG

15 MG

Add for 99p Added

1 Per Order | Limited Stock

4.0MG p/pouch

FUMI Watermelon Mint

4 MG

Add for 99p Added

1 Per Order | Limited Stock

20 for £40

FUMI Ultimate Fruit Mix Bundle (20-Pack)

8 MG

Sold Out

£40.00 pp | Save £95.20

5 for £10

FUMI Fruity Fusion Bundle (5-Pack)

8 MG

Sold Out

£10.00 pp | Save £46.00

Mix & Match

8.0MG p/pouch

FUMI Prickly Pear

8 MG

Sold Out

£2.49 pp | Save £40.00

Mix & Match

8.0MG p/pouch

FUMI Salty Raspberry

8 MG

Sold Out

£2.49 pp | Save £40.00

8.0MG p/pouch

FUMI Fiery Mango

8 MG

Sold Out

1 Per Order | Limited Stock

newMix & Match

15.0MG p/pouch

FUMI Green Apple

8 MG

15 MG

Sold Out

1 Per Order | Limited Stock

8.0MG p/pouch

FUMI Minty Blueberry

8 MG

Sold Out

1 Per Order | Limited Stock

11.0MG p/pouch

FUMI Spearmint

11 MG

Sold Out

1 Per Order | Limited Stock

FUMi FAQ's

What is FUMi?

FUMi is a Swedish brand of tobacco-free nicotine pouches made by Helix Sweden, based in Ödeshög, Sweden. Launched in 2021, FUMi specialises in bold, unusual flavours, including Zingy Ginger, Fiery Mango, Salty Violet, and Salty Raspberry. Each stand apart from the standard mint-and-fruit options offered by most brands. All FUMi pouches are slim format, contain 20 pouches per can, and are completely tobacco-free.
What strengths do FUMi Nicotine Pouches come in?

FUMi pouches come in three strengths: Regular (4mg per pouch, 3 dots), Strong (8mg per pouch, 4 dots), and Extra Strong (11mg per pouch, 5 dots). Most flavours are available in both Regular and Strong. Extra Strong is only available in Freezy Mint. FUMi uses a dot system on each can — count the dots to instantly identify the strength without reading the label.
What flavours does FUMi come in?

FUMi Nicotine Pouches at NicPouches are available in Zingy Ginger, Fiery Mango, Tangy Strawberry, Tangy Apple, Salty Raspberry, Salty Violet, Blackcurrant, Watermelon Mint, Spearmint, and Freezy Mint. The range spans herbal and spice, salty fruit, fresh fruit, and mint flavour categories, with an emphasis on unusual combinations not found in other brands.
Are FUMi pouches good for beginners?

Yes! FUMi's Regular (4mg) versions are a solid beginner option, particularly if you want to explore non-mint flavours. The light nicotine level means you can focus on the taste experience without being hit by an intense nicotine buzz. Start with Tangy Strawberry or Zingy Ginger at 4mg. Move to the 8mg Strong range once you've found your preferred flavour and are comfortable with the nicotine delivery.
Is FUMi snus tobacco-free?

Yes. Despite sometimes being called FUMi snus, the entire FUMi range is completely tobacco-free. The pouches combine purified nicotine with plant cellulose fibres and food-grade flavour ingredients, with no tobacco leaf, stem, or dust. They produce no smoke, no vapour, and no odour, and leave no staining.
What is the FUMi dot system?

FUMi uses a dot system on each can to indicate strength: 3 dots (●●●) = Regular at 4mg, 4 dots (●●●●) = Strong at 8mg, 5 dots (●●●●●) = Extra Strong at 11mg. It's a simple visual system so you can identify your strength instantly without having to look at the small print on the label, particularly useful when buying online.
Which FUMi flavour should I try first?

If you want the easiest entry point, start with Tangy Strawberry or Tangy Apple, familiar fruit flavours at 4mg or 8mg that showcase FUMi's quality without being challenging. If you want to go straight for FUMi's signature flavour, Zingy Ginger is the standout, a warm, earthy ginger that has no equivalent in the UK pouch market. For the most adventurous option, Salty Violet or Salty Raspberry are genuinely unlike anything else you'll have tried.

About FUMi Nicotine Pouches

FUMi is made by Helix Sweden, a Swedish manufacturer with a focus on flavour innovation. Launched in 2021 and based in Ödeshög, Sweden, the brand was created with a clear brief: make nicotine pouches interesting. Rather than offering the same mint-and-berry combinations as every other brand, FUMi's flavour team actively developed unusual combinations: warming spice, tropical heat, savoury-sweet salt pairings – that have built the brand a dedicated following among pouch users looking for something genuinely different.

All FUMi pouches are slim format, all-white, and tobacco-free. They sit discreetly and comfortably under the upper lip and release nicotine and flavour for up to 45 minutes. Each can contains 20 pouches. FUMi recently refreshed its packaging from the original black-and-white design to a colour-coded system where each can's colour matches its flavour, making it easier to grab the right one at a glance.

FUMi Pouches Strengths - The Dot System Explained

FUMi Nicotine Pouches use a dot system on each can to signal strength clearly, with no need to read small print. Here's how it works across the three strength tiers available at NicPouches:

Dots	Strength Name	Nicotine Per Pouch	Best For
● ● ●	Regular	4mg	Beginners, casual users, or all-day low-level use
● ● ● ●	Strong	8mg	Regular pouch users, ex-smokers, moderate nicotine needs
● ● ● ● ●	Extra Strong	11mg	Experienced users wanting maximum FUMi intensity (Freezy Mint only)

Most FUMi flavours are available in both Regular (4mg) and Strong (8mg). Freezy Mint is the only flavour available in Extra Strong (11mg). If you're new to FUMi, start with 4mg, because the flavours are bold enough that you don't need high nicotine to get a strong sensory experience. Move up to 8mg once you're comfortable. For a full comparison of strength levels across all brands, see our nicotine pouch strengths guide.

FUMi Nicotine Pouches - Full Flavour Guide

Every FUMi nicotine pouch flavour goes somewhere different from what you'd find at VELO, ZYN, or Nordic Spirit. Here's exactly what to expect from each one stocked at NicPouches:

Flavour	Taste Profile	Strengths	Flavour Category
Zingy Ginger	Warming, earthy ginger with a woody spice finish. Not sharp or synthetic: genuinely tastes like fresh ginger root.	4mg · 8mg	Herbal & Spice
Fiery Mango	Sweet tropical mango with a wave of chilli heat that builds. Sweet-spicy combination that's unique in the UK pouch market.	8mg	Fruit + Heat
Tangy Strawberry	Sweet, tart strawberry: familiar and refreshing. One of FUMi's most approachable flavours for those trying the brand for the first time.	4mg · 8mg	Fruit
Tangy Apple	Crisp, slightly sour green apple: bright and sharp without being overwhelming. Long-lasting flavour release.	8mg	Fruit
Salty Raspberry	Juicy ripe raspberry offset by a gentle hit of salt: the contrast is oddly addictive and far more complex than a standard raspberry pouch.	4mg · 8mg	Fruit + Salt
Salty Violet	Delicate floral violet balanced with a savoury salt edge. Sweet and savoury in one pouch: unusual, perfectly balanced, and genuinely unlike anything else.	4mg · 8mg	Floral + Salt
Blackcurrant	Deep, slightly tart blackcurrant: richer and more intense than berry flavours from other brands. No artificial sweetness.	8mg	Fruit
Watermelon Mint	Light, juicy watermelon with a cool mint finish. A refreshing crossover between FUMi's fruit and mint ranges.	8mg	Fruit + Mint
Spearmint	Soft, sweet spearmint: gentler and less intense than peppermint or menthol options. A clean, easy everyday flavour.	8mg	Mint
Freezy Mint	Sharp, icy peppermint with an intense cooling afterbite. The only FUMi flavour available at 11mg Extra Strong: the hardest-hitting option in the range.	4mg · 11mg	Mint

What Makes FUMi Nicotine Pouches Different

Most nicotine pouch brands play it safe with mint, menthol, and familiar fruits. FUMi deliberately goes elsewhere. The salty flavour pairings (Salty Violet and Salty Raspberry) have become genuinely iconic in the UK market because nobody else has executed that savoury-sweet contrast at this quality level. Zingy Ginger and Fiery Mango address the same creative gap from the spice angle: warming, complex profiles that change the texture of what a nicotine pouch session feels like.

FUMi's other distinctive feature is the dot strength system. While most brands rely on vague descriptor words or colour coding that varies by product, FUMi's three-dot to five-dot system means you can identify your strength at a glance without reading the label, useful when you're buying blind online or choosing quickly from a drawer.

Exploring FUMi Pouches Flavours

FUMi covers four distinct flavour territories: herbal and spice (Zingy Ginger, Fiery Mango), salty innovations (Salty Raspberry, Salty Violet), familiar fruits (Tangy Strawberry, Tangy Apple, Blackcurrant), and mint (Spearmint, Freezy Mint, Watermelon Mint). If you want to explore how FUMi's flavour range compares across all the other brands at NicPouches, visit our nicotine pouch flavours guide, where FUMi consistently tops the list for genuinely unexpected flavour experiences.

Who Are FUMi Pouches For?

FUMi Nicotine Pouches are the right choice if you've worked through the mainstream brands and want more variety. If you're currently on VELO, ZYN, or Nordic Spirit and the flavour range feels limited, FUMi is the natural next step. The 4mg Regular versions also make FUMi a strong beginner option; the light nicotine level means the unusual flavours don't arrive alongside an overwhelming nicotine hit, so you can actually focus on what you're tasting. For experienced high-strength users after 12mg and above, FUMi isn't the right fit; look at Pablo or Killa instead. But if strength is secondary to flavour experience, FUMi at 8mg delivers consistently.

FUMi vs VELO: Which Is Right for You?

The "fumi vs velo" question comes up regularly because both are slim-format Swedish brands in the same price bracket. The difference is straightforward: VELO is the mainstream choice, familiar fruit and mint flavours, widely available everywhere, 9mg to 20mg strength range. FUMi is the specialist choice: deliberately unusual flavours, max 11mg, aimed at users who prioritise taste over strength. If you want consistency and familiarity, VELO. If you want to be surprised, FUMi. Many users keep both and alternate by occasion.

Buy FUMi Nicotine Pouches at NicPouches

All FUMi nicotine pouches dispatch same day on weekday orders placed by 8:30pm, with free UK delivery over £20. From £3.19 per can, with bulk discounts at 5, 10, and 20 cans, plus the option to mix any FUMi flavours and strengths with any other brand in the NicPouches range. Looking for a starting point? The FUMi Ultimate Fruit Mix Bundle and the FUMi Mixed Flavours 3-Pack let you try multiple flavours before committing to a full can. Every FUMi order builds Nic Points toward future spend.

FUMi

Filter by

FUMi FAQ's

What is FUMi?

What strengths do FUMi Nicotine Pouches come in?

What flavours does FUMi come in?

Are FUMi pouches good for beginners?

Is FUMi snus tobacco-free?

What is the FUMi dot system?

Which FUMi flavour should I try first?

About FUMi Nicotine Pouches

FUMi Pouches Strengths - The Dot System Explained

FUMi Nicotine Pouches - Full Flavour Guide

What Makes FUMi Nicotine Pouches Different

Exploring FUMi Pouches Flavours

Who Are FUMi Pouches For?

FUMi vs VELO: Which Is Right for You?

Buy FUMi Nicotine Pouches at NicPouches