VELO Nicotine Pouches Rebrand

VELO Nicotine Pouches Rebrand: New Look & Names – Same Great Experience

VELO , one of the leading nicotine pouch brands, is getting a fresh new look globally. If you’re a VELO fan, you’ll soon notice changes to product names and packaging. But don’t worry – the pouches inside remain exactly the same . In this article, we’ll break down what’s changing (and why), what’s staying the same, and how you can easily find your favourite nicotine pouches under the new branding. Our goal is to keep you informed and confident with this update, so you can continue enjoying VELO with no surprises.

Key Takeaways

• Fresh Global Rebrand: VELO has updated its packaging and flavour names across all markets for a more modern, consistent look.
• Same Great Pouches: Only the names and packaging have changed – the nicotine content, flavour formula, and quality of the pouches are unchanged.
• Easier to Find Flavours: New names are more descriptive (e.g. mint is clearly called mint), making it simpler to recognise your favourite flavour. Your go-to pouch is still available, just under a new name.
• Global Consistency: No matter where you buy VELO (UK, EU, US, etc.), the products will have uniform names and designs, so you’ll always know you’re getting the real VELO.

Now, let’s dive into the details of VELO’s brand update in a friendly Q&A style, so you know exactly what to expect.

Why Did VELO Rebrand Its Nicotine Pouches?

Like any leading brand, VELO is evolving to serve its customers better. British American Tobacco (BAT) – the company behind VELO – introduced this rebrand to achieve a few key things:

• Clarity: Some of the old flavour names were creative but not very descriptive. The new names better reflect the actual flavour (for example, a mint flavor now has “mint” in the name). This makes it easier for you to pick a pouch that suits your taste without any guesswork.
• Modern Look: The previous packaging design had a clean white look. VELO decided it was time for a refresh with bolder colors and a sleeker design. The updated cans look modern and eye-catching, which enhances the overall experience of using the product.
• Global Consistency: Perhaps most importantly, VELO wanted to unify the brand worldwide. In the past, cans and names could vary by country – which sometimes caused confusion for travelers or those buying online. With this update, VELO will look the same wherever you go, giving you confidence that you’re getting the authentic product every time.

In short, the rebrand is about making VELO easier to recognise and enjoy for everyone, everywhere, without changing what’s inside the can.

A Unified Global Look: Packaging Changes

One big part of the update is new packaging . All VELO nicotine pouches now sport a consistent design across the globe:

• Vibrant Colour-Coded Cans: Say goodbye to the old all-white tins. The new VELO cans come in a range of vibrant colours. The colour of a can isn’t just for looks – it also helps indicate the flavour or strength. For instance, mint variants might have a cool blue or green tone, while fruit flavours have lively hues. Generally, the bolder the colour, the stronger the nicotine strength or flavour intensity, so you can tell at a glance what you’re getting.
• Bold VELO Branding: The VELO logo is now more prominent. You’ll notice a big “V” design element that makes the brand instantly recognisable. This was done so that no matter where you spot a VELO can – on a store shelf or in someone’s hand – you immediately know it’s VELO. It’s all about stronger brand recognition.
• Consistent Labels Worldwide: Previously, a VELO pouch bought in one country might look slightly different in another country. Now, every VELO can has the same design and labels internationally. This means if you buy VELO in the UK and then travel to Sweden or the US, the can will look familiar and nearly identical. This uniformity helps build trust that you’re always purchasing genuine VELO products, and it eliminates the confusion that arose when packaging used to differ by region.

Figure: Example of VELO’s packaging update. The popular “Ice Cool” mint is getting a new outfit – a peel-off sticker on the old can (left) reveals the new blue design for VELO Crispy Peppermint (right). The tagline says it all: “New look. New flavour names. Same VELO taste.” The exterior may be changing, but what’s inside remains the same.

What does this mean for you? Simply that the next time you order your nicotine pouches, the VELO can might look different than before – but it’s a planned change . There’s no need to be alarmed if your usual pouch comes in a blue can instead of white, for example. It’s all part of making VELO’s look consistent and easy to recognise worldwide .

New Flavour Names: Meet the Updated VELO Lineup

The flavours you know and love are still here – many just have new names . VELO has moved away from some of the quirky or brand-specific names and adopted clear, descriptive names for each flavour. This way, you can tell the flavour profile just by the name, and it aligns with what VELO products are called in other countries too.

Here’s a quick guide to some of the name changes for popular VELO nicotine pouches:

Old Name (Before) > New Name (Now)

• VELO Mini Royal Purple >>>
• VELO Ice Cool Mint Strong Slim >>>
• VELO Mint Slim >>> VELO Witty Spearmint Slim
• VELO Liquorice Strong Slim >>> VELO Lofty Liquorice Slim
• VELO Freeze X-Strong >>> VELO Mighty Peppermint
• VELO Tropic Breeze >>>
• VELO Ruby Berry >>>
• VELO Caribbean Spirit Strong >>> VELO Twisted Pineapple
• VELO Elderflower Spritz >>> VELO Zesty Elderflower
• VELO Freeze ULTRA >>> VELO Mighty Peppermint 14mg
• VELO Freeze MAX >>> VELO Mighty Peppermint 17mg
• VELO Cool Storm >>>
• VELO Citrus Mint >>>
• VELO Iced Melon Mini >>>
• VELO Fresh Jalapeno Slim Strong >>> VELO Lime Flame
• VELO Royal Purple Slim Strong >>>
• VELO Easy Mint Mini >>> VELO Spiffy Spearmint
• VELO Ice Cool Mini >>>
• VELO Polar Mint >>>

As you can see, the new names usually highlight the main flavour ingredient: peppermint, spearmint, mango, watermelon, grape , etc. For example, what used to be “Ice Cool” is now called Crispy Peppermint , which tells you it’s a crisp peppermint mint flavour. “Tropic Breeze” (a tropical fruit mix) is now Tropical Mango , zeroing in on the mango taste. In some cases, the name didn’t change at all – Ruby Berry is still Ruby Berry , because it already clearly conveyed the berry flavor.

Don’t be confused if you don’t see your exact old product name on our site anymore. It’s likely there under a new name. The pouches themselves are identical to the old ones – only the name on the can is different. If you’re ever unsure, refer to the guide above or reach out to us at NicPouches.com – we’re happy to help you match your old favorite to its new branding.

A note on strengths: VELO is still offering the same strength options (like Medium, Strong, X-Strong, etc.), and the nicotine strength is often indicated on the can (for instance, some new labels include the nicotine content in mg, like 10mg or 14mg). So you’ll still be able to choose the intensity that suits you, just as before. A stronger pouch will often have a name or color that hints at its kick (for example, Freezing Peppermint for the super-strong mint). The bottom line is that all the choices you had before are still available – just with refreshed names and packaging .

What Hasn’t Changed: Same Formulation & Quality

With all this talk of new names and looks, it’s natural to wonder: Has the product itself changed? The answer is no. Aside from the facelift, everything you love about VELO nicotine pouches remains the same :

• Unchanged Formulation: The nicotine pouches still have the same ingredients and recipe as before. The nicotine strength (mg per pouch) is unchanged for each product, and the flavour formulation is identical. For instance, the mint in Crispy Peppermint is the very same mint formula that was in Ice Cool. VELO hasn’t tweaked the taste or the nicotine kick – they’ve only changed how they describe it on the can.
• Same Great Flavours: If you were a fan of the cooling menthol of Ice Cool or the fruity burst of Tropic Breeze, you’ll get that exact same sensation from their rebranded versions. The flavour oils, pouch material, and overall experience haven’t been altered. Many long-time users who have tried the pouches under the new packaging report that they taste and feel no different at all – which is exactly the point.
• Quality & Manufacturing: VELO nicotine pouches continue to be made by BAT to the same high quality standards as before. The rebrand doesn’t affect the rigorous quality control, so you can trust the pouches to be just as fresh, safe, and effective. In short, the change is only skin-deep – it’s a cosmetic upgrade, not a formula change.

By keeping the product itself consistent, VELO ensures that you can switch to the new packs without any trial-and-error. You don’t need to adjust to a new taste or strength – just enjoy your nicotine pouch as you always have. This commitment to consistency in the user experience is a big part of why VELO has done a good job with the rebrand.

Tips for a Smooth Transition (Finding Your Favourites)

We understand that any change in packaging can be a bit confusing at first. Here are a few friendly tips to make your switch to the new VELO line-up hassle-free:

• Use Our Guide: Refer back to the name-change table above when shopping. We’ve also updated the product listings on NicPouches.com to reflect the new names, and in many cases we’ve included the old name in the description for clarity. For example, VELO Crispy Peppermint might note that it was formerly known as Ice Cool. This should help you quickly identify the right item.
• Look for Flavour Clues: The new names are pretty intuitive. If you’re looking for a mint, scan for words like mint, peppermint, spearmint . If you loved a fruit flavour, look for the fruit name (mango, watermelon, berry, etc.). Chances are you’ll spot your flavour faster now than before.
• Check Nicotine Strength Markings: The new packaging often highlights the strength (either with words like “Strong/X-Strong” or with a number of dots or mg amount). If you used a strong version before, make sure you grab the strong version now – the name might be slightly different but the strength label will guide you. For example, Freezing Peppermint 14mg corresponds to an extra-strong peppermint pouch.
• Try the New Flavours: While not the focus of this article, it’s worth noting VELO has also added a few new flavours as part of the brand update (such as a lime flavour and a cinnamon flavour with a warming sensation, among others). If you’re feeling adventurous, this could be a great time to give a new taste a try. Rest assured, these new options uphold the same quality and nicotine satisfaction as the classics.

Most importantly, don’t panic when you see a different can or name – your favourite hasn’t disappeared! It’s still here, just dressed in new clothes.

Continue Enjoying VELO with Confidence

The VELO rebrand is all about making the nicotine pouch experience better for users like you, without taking anything away. You get a more straightforward naming system and a cooler-looking can, but the satisfaction, flavor, and nicotine buzz remain exactly as you expect . In fact, this global update can give you even more confidence: no matter where you buy VELO or what the can looks like, you know you’re getting the real deal every time.

At NicPouches.com , we’re excited about this update because it means a more consistent catalog and easier navigation for our customers. We’ve fully updated our site to the new VELO names and packaging, so you can seamlessly find and purchase your go-to pouches. If “Bright Spearmint” doesn’t ring a bell at first, a quick look at the description will tell you it’s the same Polar Mint you used to enjoy. Our goal is to make this transition as smooth as possible for you.

In summary: VELO’s cans might look different and the flavour names might be new, but when you crack open that lid, it’s the same trusty nicotine pouch you’ve always enjoyed. So go ahead and order your favourite VELO (under its new name) with confidence. Enjoy the fresh new branding and the same great experience, knowing that VELO – and NicPouches – have you covered on your nicotine pouch journey!

Happy pouching, and here’s to enjoying the “new” VELO! 🎉