{"title":"ZYN Nicotine Pouches","description":"\u003cp\u003eZYN nicotine pouches are tobacco-free oral pouches from Swedish Match, the maker now owned by Philip Morris International. You tuck one under your top lip for a slow, steady release of nicotine, with no smoke, no vapour and no tobacco leaf. ZYN comes in two formats, Mini and Slim, across a range of nicotine strengths and clean, well-made flavours like Cool Mint, Citrus and Spearmint. Shop the full ZYN range below. All nicotine pouches are sold to adults aged 18 and over only.\u003c\/p\u003e\n\u003cp\u003eIf you are new to pouches, or moving across from smoking or vaping, the strength and format guides further down explain which ZYN to pick. If you already know what you want, use the filters above to sort by flavour and strength.\u003c\/p\u003e\n\u003ch2\u003eWhat are ZYN nicotine pouches?\u003c\/h2\u003e\n\u003cp\u003eZYN is a white, tobacco-free nicotine pouch. Each pouch holds pharmaceutical-grade nicotine salt, plant-based fibre, water, flavouring and sweetener, with no tobacco leaf at all. That is the main difference between ZYN and traditional snus: snus contains ground tobacco, while ZYN does not. You place the pouch between your gum and upper lip, leave it there, and the nicotine is absorbed through the lining of your mouth. There is nothing to light, charge or refill, and it is completely discreet.\u003c\/p\u003e\n\u003cp\u003eZYN is made by Swedish Match, a Swedish company with more than a century of experience in oral nicotine. That heritage is part of why ZYN is one of the most trusted pouch brands in the UK and worldwide.\u003c\/p\u003e\n\u003cp\u003eLike other nicotine pouches, ZYN is a tobacco-free way for adult smokers to take nicotine. \u003ca href=\"https:\/\/ash.org.uk\/key-topics\/nicotine-pouches\"\u003eAction on Smoking and Health (ASH)\u003c\/a\u003e says nicotine pouches are likely to be less harmful than smoking for adults who switch completely, though they are not risk-free and more research is still needed. ZYN is not for non-smokers, under-18s or people who are pregnant.\u003c\/p\u003e\n\u003ch2\u003eZYN flavours\u003c\/h2\u003e\n\u003cp\u003eZYN keeps a tighter flavour range than some brands, but the ones they make are clean and true to taste. Popular ZYN flavours include:\u003c\/p\u003e\n\u003ch3\u003eFruit\u003c\/h3\u003e\n\u003cdiv class=\"el-table-wrap\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eFlavour\u003c\/th\u003e\n\u003cth\u003eTaste profile\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-black-cherry-mini\"\u003eBlack Cherry\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eDark, sweet black cherry\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-blackcurrant-xx-strong\"\u003eBlackcurrant\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eTangy, ripe blackcurrant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/citrus-mini-strong-6mg-nicotine-pouches-by-zyn\"\u003eCitrus\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eBright, zesty citrus\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-coffee-mini-strong\"\u003eCoffee\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eSmooth roasted coffee\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-red-berry-fizz\"\u003eRed Berry Fizz\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eFizzy mixed red berries\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-red-fruit-strong\"\u003eRed Fruit\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eA sweet red-fruit blend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch3\u003eIce \u0026amp; menthol\u003c\/h3\u003e\n\u003cdiv class=\"el-table-wrap\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eFlavour\u003c\/th\u003e\n\u003cth\u003eTaste profile\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-apple-mint-mini\"\u003eApple Mint\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eCrisp apple with cool mint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-blueberry-frost\"\u003eBlueberry Frost\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eSweet blueberry with an icy frost\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-blueberry-mint\"\u003eBlueberry Mint\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eSweet blueberry with cool mint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-cool-mint\"\u003eCool Mint\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eCrisp, cool peppermint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-guava-spice-x-strong\"\u003eGuava Spice\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eTropical guava with a spiced edge\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/icy-blackcurrant-xx-strong-12-5mg-nicotine-pouches-by-zyn\"\u003eIcy Blackcurrant\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eTangy blackcurrant with strong ice\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-icy-mint\"\u003eIcy Mint\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eCold, crisp mint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-menthol-ice-xx-strong\"\u003eMenthol Ice\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eIntense icy menthol\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003ca href=\"\/products\/zyn-spearmint-mini\"\u003eSpearmint\u003c\/a\u003e\u003c\/td\u003e\n\u003ctd\u003eSmooth, sweet spearmint\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003eMint flavours are the most popular by far, but the fruit and coffee options give you plenty to rotate through. Check each product page for the strengths a flavour is available in.\u003c\/p\u003e\n\u003ch2\u003eZYN Mini vs ZYN Slim\u003c\/h2\u003e\n\u003cp\u003eZYN comes in two pouch sizes. The format changes the feel in your lip more than the flavour, so it is worth knowing the difference before you buy.\u003c\/p\u003e\n\u003cdiv class=\"el-table-wrap\"\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003e \u003c\/th\u003e\n\u003cth\u003eZYN Mini\u003c\/th\u003e\n\u003cth\u003eZYN Slim\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003eSmall, very discreet\u003c\/td\u003e\n\u003ctd\u003eLonger, slim format\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFeel\u003c\/td\u003e\n\u003ctd\u003eSits neatly, barely noticeable\u003c\/td\u003e\n\u003ctd\u003eA fuller fit under the lip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStrengths\u003c\/td\u003e\n\u003ctd\u003eLower to medium (around 1.5mg to 6mg)\u003c\/td\u003e\n\u003ctd\u003eStrong to extra-strong (around 9mg to 16.5mg)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBest for\u003c\/td\u003e\n\u003ctd\u003eBeginners and discreet daytime use\u003c\/td\u003e\n\u003ctd\u003eHeavier or experienced users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp\u003eIf you are just starting, a ZYN Mini in a lower strength is the easy first step. If you want a stronger, longer-lasting hit, go for a Slim.\u003c\/p\u003e\n\u003ch2\u003eZYN strengths guide\u003c\/h2\u003e\n\u003cp\u003eZYN runs from around 1.5mg up to 16.5mg of nicotine per pouch in the UK, so there is an option whether you want something gentle or strong. As a rough guide:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow (around 1.5mg to 3mg):\u003c\/strong\u003e good for beginners or light use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium (around 6mg):\u003c\/strong\u003e a balanced everyday strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong (around 9mg to 11mg):\u003c\/strong\u003e suits regular users and heavier smokers switching over.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra strong (around 11mg to 16.5mg):\u003c\/strong\u003e the most intense, for experienced pouch users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you are not sure, start lower and work up. You can always move to a stronger pouch, but starting too strong can feel harsh. For more detail, see our \u003ca href=\"\/pages\/nicotine-pouch-strengths\"\u003enicotine pouch strengths guide\u003c\/a\u003e, or browse all our \u003ca href=\"\/collections\/strong-strength-nicotine-pouches\"\u003estrong nicotine pouches\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eHow to use ZYN\u003c\/h2\u003e\n\u003cp\u003eUsing ZYN is simple. Take one pouch and place it between your gum and upper lip. Leave it there, you do not chew or swallow it. You will usually feel a light tingle as the nicotine starts to release, which settles after a minute or two. Keep the pouch in for up to around 30 to 60 minutes, then remove it and dispose of it responsibly. Most people use one pouch at a time. Start with one and see how it suits you before using more.\u003c\/p\u003e\n\u003ch2\u003eZYN vs VELO\u003c\/h2\u003e\n\u003cp\u003eZYN and VELO are two of the biggest tobacco-free pouch brands in the UK, and people often choose between them. The short version: both are quality pouches, the differences come down to flavour range, pouch feel and strength options. For a full breakdown of flavour, strength, format and price, read our guide on \u003ca href=\"\/blogs\/news\/velo-vs-zyn-which-top-nicotine-pouch-brand-is-right-for-you\"\u003eVELO vs ZYN\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eBuying ZYN at nicpouches.com\u003c\/h2\u003e\n\u003cp\u003eShop the full ZYN range above with mix and match bundle savings, fast UK delivery, and every flavour and strength in stock. Nicotine pouches are sold to adults aged 18 and over only. Nicotine is addictive, and pouches are intended for existing adult smokers and nicotine users, not for non-users, under-18s or anyone who is pregnant.\u003c\/p\u003e\n\u003c!-- ===== BODY END ===== --\u003e","products":[{"product_id":"citrus-mini-strong-6mg-nicotine-pouches-by-zyn","title":"ZYN Citrus Mini Strong","description":"\u003ch2\u003eAbout ZYN Citrus Mini Strong\u003c\/h2\u003e\n\u003cp\u003eZYN Citrus Mini Strong is a nicotine pouch from ZYN with a citrus flavour profile centred on Citrus. The product is available in 6mg strength.\u003c\/p\u003e\n\u003ch3\u003eZYN Citrus Mini Strong: Flavour \u0026amp; Strength\u003c\/h3\u003e\n\u003cp\u003eThe flavour profile is Citrus. Available strength is 6mg.\u003c\/p\u003e\n\u003ch3\u003ePortion Format\u003c\/h3\u003e\n\u003cp\u003eThis product uses a mini pouch format. The compact pouch is designed for discreet placement under the upper lip.\u003c\/p\u003e\n\u003ch3\u003eKey Facts – ZYN Citrus Mini Strong\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ZYN\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Citrus\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength:\u003c\/strong\u003e 6mg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength level:\u003c\/strong\u003e Low\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Mini\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Nicotine pouches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e18+ only.\u003c\/strong\u003e This product contains nicotine, which is addictive.\u003c\/p\u003e","brand":"ZYN","offers":[{"title":"6mg","offer_id":53791345279361,"sku":"ZCMS620-NP","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/7123\/0302\/files\/4295_-_ZYN_Citrus_Strong_6mg_-_GBR_-_0_1_1.jpg?v=1757080353"},{"product_id":"icy-blackcurrant-xx-strong-12-5mg-nicotine-pouches-by-zyn","title":"ZYN Icy Blackcurrant XX Strong","description":"\u003ch2\u003eAbout ZYN Icy Blackcurrant XX Strong\u003c\/h2\u003e\n\u003cp\u003eZYN Icy Blackcurrant XX Strong is a nicotine pouch from ZYN with a fruit led flavour profile centred on Icy Blackcurrant. The product is available in 12.5mg strength.\u003c\/p\u003e\n\u003ch3\u003eZYN Icy Blackcurrant XX Strong: Flavour \u0026amp; Strength\u003c\/h3\u003e\n\u003cp\u003eThe flavour profile is Icy Blackcurrant. Available strength is 12.5mg.\u003c\/p\u003e\n\u003ch3\u003ePortion Format\u003c\/h3\u003e\n\u003cp\u003eThis product uses a white nicotine pouch format designed for discreet placement under the upper lip. Check the selected variant and packaging for exact pouch dimensions.\u003c\/p\u003e\n\u003ch3\u003eKey Facts – ZYN Icy Blackcurrant XX Strong\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ZYN\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Icy Blackcurrant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength:\u003c\/strong\u003e 12.5mg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength level:\u003c\/strong\u003e High\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Nicotine pouches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e18+ only.\u003c\/strong\u003e This product contains nicotine, which is addictive.\u003c\/p\u003e","brand":"ZYN","offers":[{"title":"12.5mg","offer_id":53791345377665,"sku":"ZIBXXS125-NP","price":4.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/7123\/0302\/files\/icy-blackcurrant-zyn.jpg?v=1757079683"},{"product_id":"zyn-black-cherry-mini","title":"ZYN Black Cherry","description":"\u003ch2\u003eAbout ZYN Black Cherry\u003c\/h2\u003e\n\u003cp\u003eZYN Black Cherry is a nicotine pouch from ZYN with a fruit led flavour profile centred on Black Cherry. The product is available in 1.5mg, 3mg, 6mg and 11mg strength options.\u003c\/p\u003e\n\u003ch3\u003eZYN Black Cherry: Flavour \u0026amp; Strength\u003c\/h3\u003e\n\u003cp\u003eThe flavour profile is Black Cherry. Available strength options are 1.5mg, 3mg, 6mg and 11mg.\u003c\/p\u003e\n\u003ch3\u003ePortion Format\u003c\/h3\u003e\n\u003cp\u003eThis product uses a mini pouch format. The compact pouch is designed for discreet placement under the upper lip.\u003c\/p\u003e\n\u003ch3\u003eKey Facts – ZYN Black Cherry\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ZYN\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Black Cherry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength:\u003c\/strong\u003e 1.5mg, 3mg, 6mg and 11mg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Mini\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Nicotine pouches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e18+ only.\u003c\/strong\u003e This product contains nicotine, which is addictive.\u003c\/p\u003e","brand":"ZYN","offers":[{"title":"1.5mg","offer_id":54977712652673,"sku":"ZYNBCXLOW-NP","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"3mg","offer_id":54177179173249,"sku":"ZYNBC3-NP","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"6mg","offer_id":54177179206017,"sku":"ZYNBCMS6-NP","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"11mg","offer_id":54978022900097,"sku":"ZYBLCH11-NP","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/7123\/0302\/files\/zyn-x-low-black-cherry.jpg?v=1763130969"},{"product_id":"zyn-cool-mint","title":"ZYN Cool Mint","description":"\u003ch2\u003eAbout ZYN Cool Mint\u003c\/h2\u003e\n\u003cp\u003eChoose your favourite strength from ZYN Cool Mint and enjoy long-lasting minty freshness whenever you need a quick reset.\u003c\/p\u003e\n\u003ch3\u003eZYN Cool Mint: Flavour \u0026amp; Strength\u003c\/h3\u003e\n\u003cp\u003eThe flavour profile is Cool and Mint. Available strength options are 1.5mg, 3mg, 6mg, 9mg and 11mg.\u003c\/p\u003e\n\u003ch3\u003ePortion Format\u003c\/h3\u003e\n\u003cp\u003eThis product uses a white nicotine pouch format designed for discreet placement under the upper lip. Check the selected variant and packaging for exact pouch dimensions.\u003c\/p\u003e\n\u003ch3\u003eKey Facts – ZYN Cool Mint\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ZYN\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavour:\u003c\/strong\u003e Cool and Mint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength:\u003c\/strong\u003e 1.5mg, 3mg, 6mg, 9mg and 11mg\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Nicotine pouches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e18+ only.\u003c\/strong\u003e This product contains nicotine, which is addictive.\u003c\/p\u003e","brand":"ZYN","offers":[{"title":"1.5mg","offer_id":54977753088385,"sku":"ZYNCMXLOW-NP","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"3mg","offer_id":54177200472449,"sku":"ZYNMCM3-NP","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"6mg","offer_id":54177200505217,"sku":"ZCMMS620-NP","price":4.49,"currency_code":"GBP","in_stock":false},{"title":"9mg","offer_id":54177200537985,"sku":"ZS9M9-NP","price":4.49,"currency_code":"GBP","in_stock":true},{"title":"11mg","offer_id":54177200570753,"sku":"ZXS1M11-NP","price":4.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/7123\/0302\/files\/cool-mint-mini-3mg-nicotine-pouches-by-zyn.jpg?v=1754046710"},{"product_id":"zyn-icy-mint","title":"ZYN Icy Mint","description":"\u003ch2\u003eAbout ZYN Icy Mint\u003c\/h2\u003e\n\u003cp\u003eZYN Icy Mint is a nicotine pouch from ZYN with a cooling flavour profile centred on Icy Mint. The product is available in 9.5mg and 12.5mg strength options.\u003c\/p\u003e\n\u003ch3\u003eZYN Icy Mint: Flavour \u0026amp; Strength\u003c\/h3\u003e\n\u003cp\u003eThe flavour profile is Icy Mint. Available strength options are 9.5mg and 12.5mg.\u003c\/p\u003e\n\u003ch3\u003ePortion Format\u003c\/h3\u003e\n\u003cp\u003eThis product uses a white nicotine pouch format designed for discreet placement under the upper lip. 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